About Us - Smartsims History

SmartSims accelerates business learning through computer simulation. We started in 1992 as a research and consulting team at the University of Auckland, and our goal was to create resources to improve the learning process for business students and businesses. We felt that simulation was the best way to get people more actively involved in the learning process, and so to improve the effectiveness and efficiency of the learning.

Our first product was an interactive simulation of a manufacturing company called MikesBikes. MikesBikes is a state of the art internet-based, business learning simulation. By simulating a bike industry with market segments, distributors and firms, MikesBikes allows students to learn by doing and practice a wide range of business disciplines and skills effectively, in a compelling and responsive simulated environment. MikesBikes instructors are finding they are having more fun with their students, making the classrooms a more interactive and rewarding environment.

Since its first release in 1997, MikesBikes and the other Smartsims business simulations have been extensively used in corporate and academic (both graduate and undergraduate) business courses. McGraw-Hill and SmartSims formed a strategic partnership in 1999 to distribute simulations to the educational community worldwide, and Smartsims simulations have become a standard for online simulation education with course adoptions at hundreds of schools around the globe.

Smartsims Inc., is a wholly owned subsidiary of Smartsims International, located in Boston, MA. It was formed in 2002 to support the sales, marketing and business development activities in North America.

By having two offices, one in North America, & one in New Zealand, we truly can cross the globe and understand the needs of our worldwide customers. We provide our Professors with full 24 x 7 email and phone support, and all our students receive 24 x 7 email support. We handhold our customers all the way from evaluation through to a full adoption. Our customer service team takes care of all the mundane tasks involved in setting up and running our simulations for your course.

Please feel free to contact our Sales team with any questions, or to request a free, no obligation demo of any of our simulations.

Or if you prefer you can contact our sales team directly:

Smartsims Inc

Smartsims International Ltd

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