AdSim for Arens

AdSim for Arens … is a SmartSims business simulation designed to provide advertising students with the experience of implementing an integrated advertising and promotion campaign in a near real-world, highly competitive, interactive case study environment. AdSim for Arens is a learning companion to 9e 'Contemporary Advertising', Arens and has been modeled on the highly competitive US Portable CD Player Market.

Students will develop:

An understanding of the factors involved in the development of an advertising & promotion campaign in a highly competitive market

Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget

Insights into the importance of market and media research

Insights into the importance of creativity and creative choices in advertising

Critical decision-making and team participation skills in an interactive learning environment

Faculty will find AdSim for Arens easy to integrate into their course with the teaching guides and resources available from SmartSims. AdSim for Arens is supported with full personal and online support provided by SmartSims in conjunction with McGraw-Hill Irwin. Instructors and students alike will gain the benefits of AdSim for Arens as it helps add a new dimension to the teaching and learning experience, providing a real understanding and appreciation of the fundamental principles of Advertising strategy.

For more information about AdSim for Arens see the documents listed below.

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