Simulations
MikesBikes - Intro
music2go
music2go - Etzel
MikesBikes - Advanced
MB-A: Accounting
AdSim - Arens
AdSim - Belch & Belch
AdSim - Duncan
About Us
Contact Us
FormSent
FormError
AdSim for Duncan
AdSim for Duncan … is a SmartSims business simulation that incorporates an Integrated Marketing Communications ["IMC"] approach to advertising and promotion, as promulgated in "Principles of Advertising and IMC": Tom Duncan [2nd Edition]. AdSim for Duncan has been modeled on the contemporary US Digital Camera Market.
You will develop:
-
A better understanding of how to implement an IMC
Approach in the development of an overall
Advertising & Promotion Plan
-
Insights into selecting different media for specific
communications goals and target markets while being
constrained by a fixed budget
-
Insights into influence of brand awareness and the
importance of ongoing measurement
-
A better understanding of implementing promotion
campaigns for existing customers, including the use
of customer relationship management (CRM) applications
-
Critical decision-making and team participation skills
in an interactive learning environment
Faculty will find AdSim for Duncan easy to integrate into their course with the teaching guides and resources available from SmartSims. AdSim for Duncan is supported with full personal and online support provided by SmartSims in conjunction with McGraw-Hill Irwin. Instructors and students alike will gain the benefits of AdSim for Duncan as it helps add a new dimension to the teaching and learning experience, providing a real understanding and appreciation of the fundamental principles of Advertising strategy.
click here to request a free, no obligation, demonstration of our products
For more information AdSim for Duncan see the documents listed below..
| Select a brochure(.pdf) from the list below | |
|---|---|
| A specific version of AdSim for use with IMC: Using Advertising & Promotion to Build Brands 2/e, Duncan | AdSim for Duncan |
Message Sent
Your question has been sent to our Support Crew.
We endeavour to respond to all support and sales questions within 24 hours.
Thank-you for contacting Smartsims.
Error
Something went wrong when we attempted to send your message to our support crew.
Please email us directly on help@smartsims.com instead.
Sorry for the inconvenience.