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music2go: Etzel Walker Stanton Edition
SmartSims business simulations are state of the art internet-based, business learning simulations that have been very successfully used in: Business Strategy/Capstone, General Business, Management Accounting, Organizational Behavior, Marketing and Advertising Courses, along with extensive use in Professional Certification Course for Accountants.
music2go: EWS Edition is an innovative, fun online business simulation based on the Portable MP3 Player Market designed specifically for the 13th Edition of Marketing, a McGraw-Hill Irwin Textbook by Etzel, Walker & Stanton. In this simulation students are required apply the concepts of Market Analysis, Segmentation, Marketing Mix and Product Lifecycle as covered in the textbook in a live interactive marketing case study. Initially they can use the Single-Player version playing against a computer to familiarize them with the simulation but then they are placed in teams and compete against each other in the Multi-Player version online in the highly competitive simulated consumer electronics industry.
Faculty will find music2go: EWS Edition easy to integrate into their courses with the teaching guides and resources available that align directly with the EWS Marketing Textbook, along with full personal and online support provided by SmartSims in conjunction with McGraw-Hill Irwin. Instructors and students alike will appreciate the benefits of music2go as it helps add a new dimension to the teaching and learning experience, providing real understanding and appreciation of the fundamentals and dynamics of Marketing.
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For more on how music2go: EWS Edition is integrated into Marketing Courses, see below.
| Select a brochure(.pdf) from the list below | |
|---|---|
| A specific edition of music2go for the EWS Marketing textbook. | music2go-etzel |
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