MikesBikes Advanced Quiz 1

Welcome to the MikesBikes Advanced SuperFan Quiz!

Take the MikesBikes Advanced Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time.

Like the Smartsims Facebook Page to receive updates and winner announcements.

Competition closes 31 May 2017 (USA EST). Full terms and conditions here.

If you have any questions then please contact us.

Name
Email Address
1. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below which displays how sensitive each market segment is to different areas.

Market Sensitivities for MikesBikes Advanced Quiz

Based off this, which would be the better product strategy for a Racers Bike?
2. Your course has just had your first rollover and the market summary report has just shown you the results:

Market Summary Report for Adventurers Segment in MBA

Within the simulation, what is the likeliest reason for the lost sales within this market segment?
3. What does the Manufacturing Process decision of Supplier Relations expenditure achieve?
4. Your firm is struggling to produce enough bikes and your firm is on the verge of launching a new bike into the youth market segment next rollover.

What could you do to increase your firm's ability to produce bikes for the next rollover?
5. What factors contribute to your distribution rating?
6. Which of the following statements is correct?
7. Which decision area affects Shareholder Value the most?
8. Before heavily investing in quality, what do you need to consider?
9. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below which displays how sensitive each market segment is different areas.

Market Sensitivities for MikesBikes Advanced Quiz

Based off this, which would be the better product strategy for a Kids Bike?
10. Which is the best media channel to promote your bikes through?

Click submit button when you are ready to submit to hand in your quiz. This is needed to enter into the competition.