MikesBikes Advanced Quiz 1

Welcome to the MikesBikes Advanced SuperFan Quiz!

Take the MikesBikes Advanced Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time.

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Competition closes 31 May 2017 (USA EST). Full terms and conditions here.

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1. What will cause your Product Development Project to fail?
2. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below which displays how sensitive each market segment is to different areas.

Market Sensitivities for MikesBikes Advanced Quiz

Based off this, which would be the better product strategy for a Commuter Bike?
3. Your firm is struggling to produce enough bikes and your firm is on the verge of launching a new bike into the youth market segment next rollover.

What could you do to increase your firm's ability to produce bikes for the next rollover?
4. Which of the following statements are true?
5. Which of the following statements is correct?
6. Before heavily investing in quality, what do you need to consider?
7. Your course has just had your first rollover and the market summary report has just shown you the results:

Market Summary Report for Adventurers Segment in MBA

Within the simulation, what is the likeliest reason for the lost sales within this market segment?
8. Why is it important to consider both retail price and retail margin when making marketing decisions?
9. Calculation for working out total capacity scu in mikesbikes advanced
If the above calculation is used to calculate Total Capacity SCU and your firm currently has:
  • 20,000 Factory Workforce Capacity SCU
  • 15,000 Plant Capacity SCU

Your firm has entered the current decisions for:
  • Increasing Factory Workforce Capacity SCU by 5,000
  • Increasing Plant Capacity SCU by 10,000

What then would be your Total Capacity SCU for the coming rollover?
10. What factors contribute to your distribution rating?

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