Welcome to the MikesBikes Intro SuperFan Quiz!

Take the MikesBikes Intro Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time.

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Competition closes 31 May 2017 (USA EST). Full terms and conditions here.

If you have any questions then please contact us.

Name

Email Address

1. Which is the best media channel to promote your bikes through?

Magazines

Depends on the consumer preferences of the market segment

Internet

2. Why is it important to consider both retail price and retail margin when making marketing decisions?

To help forecast return on equity

To help forecast net cashflow

To help forecast debt to equity ratio

To help forecast net income

3. Which of the following statements are true?

Modifying a bike allows us to keep the awareness for our bike

When modifying a bike, there is a 20% awareness carry over from the previous period which will be transferred to the new design

When modifying a bike we lose all of our awareness for the product

4. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Market Information Report for MikesBikes Introduction Quiz

Based off the information above, which product listed in the image below is appealing best to consumer preferences?

Market Summary featuring Road Segment for MikesBikes Introduction Quiz

Market Summary featuring Road Segment for MikesBikes Introduction Quiz

Race Bike (by Bike Roll)

RoadRacer (by TAYN Bike Co.)

DemonX (by JEAT Bikes)

5. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

On the example Market Summary report below, which company has the least effective Advertising and PR strategy?

Deals on Wheels

BikesRUs

Dusty Roads

Speedy Cycles

6. Before heavily investing in quality, what do you need to consider?

The number of market segments that you are selling to

Total number of bikes you are producing

Your product strategy

7. On the example Market Summary report below, which company has the most effective Advertising and PR strategy?

Market Summary Report for MBI Quiz

Outspoken Cycles

WickedWheels

Cyclepaths

Pedal Pushers

First Flight Bicycle

Mike N Bike

8. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Based off the information above, which product listed in the image below is appealing best to consumer preferences?

Market Summary Report for MBI Quiz

Adv6 (by Outspokin Cycles)

Adv1 (by Mike N Bikes)

Adv3 (by First Flight Bicycle)

Adv4 (by WickedWheels)

9. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

On the example Market Summary report below, which company has the most effective Advertising and PR strategy?

BikesRUs

Speedy Cycles

Dusty Roads

Deals on Wheels

10. Which decision area affects Shareholder Value the most?

Product Development

Finance

Marketing and Distribution

All decisions work together so that a balanced strategy can be executed

Manufacturing

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