Welcome to the MikesBikes Intro SuperFan Quiz!

Take the MikesBikes Intro Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time.

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Competition closes 31 May 2017 (USA EST). Full terms and conditions here.

If you have any questions then please contact us.

Name

Email Address

1. Before heavily investing in quality, what do you need to consider?

Total number of bikes you are producing

Your product strategy

The number of market segments that you are selling to

2. Which decision area affects Shareholder Value the most?

Product Development

Marketing and Distribution

All decisions work together so that a balanced strategy can be executed

Manufacturing

Finance

3. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the most expensive Media Channel to reach 20% of the total bicycle industry?

Advertising and PR Reach by Media Curve

Magazines

Internet

4. Why is it important to consider both retail price and retail margin when making marketing decisions?

To help forecast return on equity

To help forecast debt to equity ratio

To help forecast net income

To help forecast net cashflow

5. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Market Information Report for MikesBikes Introduction Quiz

Based off the information above, which product listed in the image below is appealing best to consumer preferences?

Market Summary Report for MBI Quiz

Adv6 (by Outspokin Cycles)

Adv4 (by WickedWheels)

Adv1 (by Mike N Bikes)

Adv3 (by First Flight Bicycle)

6. Which is the best media channel to promote your bikes through?

Internet

Depends on the consumer preferences of the market segment

Magazines

7. Which of the following statements are true?

When modifying a bike, there is a 20% awareness carry over from the previous period which will be transferred to the new design

Modifying a bike allows us to keep the awareness for our bike

When modifying a bike we lose all of our awareness for the product

8. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Based off the information above, which product listed in the image below is appealing best to consumer preferences?

Market Summary featuring Road Segment for MikesBikes Introduction Quiz

Market Summary featuring Road Segment for MikesBikes Introduction Quiz

DemonX (by JEAT Bikes)

RoadRacer (by TAYN Bike Co.)

Race Bike (by Bike Roll)

9. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

On the example Market Summary report below, which company has the least effective Advertising and PR strategy?

Speedy Cycles

Deals on Wheels

Dusty Roads

BikesRUs

10. Your company's Wastage is currently very high at 50%. What can you do to decrease this?

Decrease your efficiency spending

Increase your efficiency spending

Sell some of your factory capacity

Increase your quality spending

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