MikesBikes Quiz 1 Welcome to the MikesBikes Intro SuperFan Quiz! Take the MikesBikes Intro Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time. Like the Smartsims Facebook Page to receive updates and winner announcements. Competition closes 31 May 2017 (USA EST). Full terms and conditions here. If you have any questions then please contact us. Name Email Address 1. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. Based off the information above, which product listed in the image below is appealing best to consumer preferences? RoadRacer (by TAYN Bike Co.) DemonX (by JEAT Bikes) Race Bike (by Bike Roll)2. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. On the example Market Summary report below, which company has the most effective Advertising and PR strategy? BikesRUs Speedy Cycles Dusty Roads Deals on Wheels3. What factors contribute to your distribution rating? Market share, extra support, retailers margin and sales revenue Retailer margin, extra support, market share and last year's sales volume Sales volume, retail price, retailer margin and extra support Advertising spend, sales volume, unit sales history and retail price4. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. On the example Market Summary report below, which company has the least effective Advertising and PR strategy? Deals on Wheels BikesRUs Speedy Cycles Dusty Roads5. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the most expensive Media Channel to reach 20% of the total bicycle industry? Internet Magazines TV6. Your company's Wastage is currently very high at 50%. What can you do to decrease this? Increase your quality spending Increase your efficiency spending Sell some of your factory capacity Decrease your efficiency spending7. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. Based off the information above, which product listed in the image below is appealing best to consumer preferences? Adv4 (by WickedWheels) Adv1 (by Mike N Bikes) Adv3 (by First Flight Bicycle) Adv6 (by Outspokin Cycles)8. Which decision area affects Shareholder Value the most? All decisions work together so that a balanced strategy can be executed Marketing and Distribution Manufacturing Product Development Finance9. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the least expensive Media Channel to reach 30% of the total bicycle industry? Internet TV Magazines10. Which is the best media channel to promote your bikes through? TV Depends on the consumer preferences of the market segment Internet MagazinesClick submit button when you are ready.