MikesBikes Quiz 1 Welcome to the MikesBikes Intro SuperFan Quiz! Take the MikesBikes Intro Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time. Like the Smartsims Facebook Page to receive updates and winner announcements. Competition closes 31 May 2017 (USA EST). Full terms and conditions here. If you have any questions then please contact us. Name Email Address 1. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. Based off the information above, which product listed in the image below is appealing best to consumer preferences? RoadRacer (by TAYN Bike Co.) DemonX (by JEAT Bikes) Race Bike (by Bike Roll)2. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the least expensive Media Channel to reach 30% of the total bicycle industry? Internet TV Magazines3. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. Based off the information above, which product listed in the image below is appealing best to consumer preferences? Adv6 (by Outspokin Cycles) Adv3 (by First Flight Bicycle) Adv1 (by Mike N Bikes) Adv4 (by WickedWheels)4. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. On the example Market Summary report below, which company has the least effective Advertising and PR strategy? Deals on Wheels BikesRUs Dusty Roads Speedy Cycles5. Which of the following statements are true? When modifying a bike, there is a 20% awareness carry over from the previous period which will be transferred to the new design When modifying a bike we lose all of our awareness for the product Modifying a bike allows us to keep the awareness for our bike6. What factors contribute to your distribution rating? Advertising spend, sales volume, unit sales history and retail price Sales volume, retail price, retailer margin and extra support Retailer margin, extra support, market share and last year's sales volume Market share, extra support, retailers margin and sales revenue7. Which decision area affects Shareholder Value the most? Manufacturing Product Development Marketing and Distribution Finance All decisions work together so that a balanced strategy can be executed8. Which is the best media channel to promote your bikes through? Magazines Depends on the consumer preferences of the market segment TV Internet9. On the example Market Summary report below, which company has the most effective Advertising and PR strategy? Pedal Pushers Mike N Bike Cyclepaths WickedWheels First Flight Bicycle Outspoken Cycles10. Before heavily investing in quality, what do you need to consider? Your product strategy The number of market segments that you are selling to Total number of bikes you are producingClick submit button when you are ready.