Welcome to the MikesBikes Intro SuperFan Quiz!

Take the MikesBikes Intro Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time.

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Competition closes 31 May 2017 (USA EST). Full terms and conditions here.

If you have any questions then please contact us.

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1. Which of the following statements are true?

When modifying a bike we lose all of our awareness for the product

Modifying a bike allows us to keep the awareness for our bike

When modifying a bike, there is a 20% awareness carry over from the previous period which will be transferred to the new design

2. Which decision area affects Shareholder Value the most?

Manufacturing

Marketing and Distribution

All decisions work together so that a balanced strategy can be executed

Product Development

Finance

3. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the most expensive Media Channel to reach 20% of the total bicycle industry?

Advertising and PR Reach by Media Curve

Magazines

Internet

4. Which is the best media channel to promote your bikes through?

Magazines

Internet

Depends on the consumer preferences of the market segment

5. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Market Information Report for MikesBikes Introduction Quiz

Based off the information above, which product listed in the image below is appealing best to consumer preferences?

Market Summary Report for MBI Quiz

Adv1 (by Mike N Bikes)

Adv3 (by First Flight Bicycle)

Adv6 (by Outspokin Cycles)

Adv4 (by WickedWheels)

6. On the example Market Summary report below, which company has the most effective Advertising and PR strategy?

Market Summary Report for MBI Quiz

Outspoken Cycles

First Flight Bicycle

WickedWheels

Pedal Pushers

Mike N Bike

Cyclepaths

7. Your company's Wastage is currently very high at 50%. What can you do to decrease this?

Sell some of your factory capacity

Increase your efficiency spending

Decrease your efficiency spending

Increase your quality spending

8. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

On the example Market Summary report below, which company has the least effective Advertising and PR strategy?

Deals on Wheels

Dusty Roads

BikesRUs

Speedy Cycles

9. Why is it important to consider both retail price and retail margin when making marketing decisions?

To help forecast net cashflow

To help forecast return on equity

To help forecast debt to equity ratio

To help forecast net income

10. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the least expensive Media Channel to reach 30% of the total bicycle industry?

Advertising and PR Reach by Media Curve

Internet

Magazines

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