MikesBikes Quiz 1 Welcome to the MikesBikes Intro SuperFan Quiz! Take the MikesBikes Intro Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time. Like the Smartsims Facebook Page to receive updates and winner announcements. Competition closes 31 May 2017 (USA EST). Full terms and conditions here. If you have any questions then please contact us. Name Email Address 1. On the example Market Summary report below, which company has the most effective Advertising and PR strategy? WickedWheels First Flight Bicycle Outspoken Cycles Mike N Bike Cyclepaths Pedal Pushers2. What factors contribute to your distribution rating? Market share, extra support, retailers margin and sales revenue Advertising spend, sales volume, unit sales history and retail price Retailer margin, extra support, market share and last year's sales volume Sales volume, retail price, retailer margin and extra support3. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. Based off the information above, which product listed in the image below is appealing best to consumer preferences? RoadRacer (by TAYN Bike Co.) Race Bike (by Bike Roll) DemonX (by JEAT Bikes)4. Which of the following statements are true? Modifying a bike allows us to keep the awareness for our bike When modifying a bike we lose all of our awareness for the product When modifying a bike, there is a 20% awareness carry over from the previous period which will be transferred to the new design5. Your company's Wastage is currently very high at 50%. What can you do to decrease this? Increase your efficiency spending Sell some of your factory capacity Increase your quality spending Decrease your efficiency spending6. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. On the example Market Summary report below, which company has the most effective Advertising and PR strategy? Deals on Wheels Speedy Cycles BikesRUs Dusty Roads7. Why is it important to consider both retail price and retail margin when making marketing decisions? To help forecast net income To help forecast return on equity To help forecast net cashflow To help forecast debt to equity ratio8. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the least expensive Media Channel to reach 30% of the total bicycle industry? Internet Magazines TV9. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below. Based off the information above, which product listed in the image below is appealing best to consumer preferences? Adv3 (by First Flight Bicycle) Adv6 (by Outspokin Cycles) Adv4 (by WickedWheels) Adv1 (by Mike N Bikes)10. Which is the best media channel to promote your bikes through? Depends on the consumer preferences of the market segment Magazines TV InternetClick submit button when you are ready.