Welcome to the MikesBikes Intro SuperFan Quiz!

Take the MikesBikes Intro Quiz below to go into the draw to win a US$50 Cash Prize and the title of MikesBikes SuperFan! Participants have up to five attempts to answer the most correct questions in the fastest time.

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Competition closes 31 May 2017 (USA EST). Full terms and conditions here.

If you have any questions then please contact us.

Name

Email Address

1. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Market Information Report for MikesBikes Introduction Quiz

On the example Market Summary report below, which company has the least effective Advertising and PR strategy?

Dusty Roads

BikesRUs

Deals on Wheels

Speedy Cycles

2. Which of the following statements are true?

When modifying a bike, there is a 20% awareness carry over from the previous period which will be transferred to the new design

When modifying a bike we lose all of our awareness for the product

Modifying a bike allows us to keep the awareness for our bike

3. Your company's Wastage is currently very high at 50%. What can you do to decrease this?

Decrease your efficiency spending

Increase your efficiency spending

Sell some of your factory capacity

Increase your quality spending

4. Before heavily investing in quality, what do you need to consider?

Total number of bikes you are producing

The number of market segments that you are selling to

Your product strategy

5. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

On the example Market Summary report below, which company has the most effective Advertising and PR strategy?

Dusty Roads

Speedy Cycles

Deals on Wheels

BikesRUs

6. Using the Advertising and PR Media Reach Graph below, taken from the Market Information report, which is the least expensive Media Channel to reach 30% of the total bicycle industry?

Advertising and PR Reach by Media Curve

Internet

Magazines

7. Which decision area affects Shareholder Value the most?

All decisions work together so that a balanced strategy can be executed

Marketing and Distribution

Product Development

Finance

Manufacturing

8. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Based off the information above, which product listed in the image below is appealing best to consumer preferences?

Market Summary Report for MBI Quiz

Adv6 (by Outspokin Cycles)

Adv3 (by First Flight Bicycle)

Adv1 (by Mike N Bikes)

Adv4 (by WickedWheels)

9. An important task in marketing your product is to identify what your customers want. This will increase demand for your products, and therefore, Sales. Market Research on the bicycle industry has been provided for you on the Market Information report. An excerpt of this report is below.

Market Information Report for MikesBikes Introduction Quiz

Based off the information above, which product listed in the image below is appealing best to consumer preferences?

Market Summary featuring Road Segment for MikesBikes Introduction Quiz

Market Summary featuring Road Segment for MikesBikes Introduction Quiz

Race Bike (by Bike Roll)

DemonX (by JEAT Bikes)

RoadRacer (by TAYN Bike Co.)

10. On the example Market Summary report below, which company has the most effective Advertising and PR strategy?

Market Summary Report for MBI Quiz

Cyclepaths

Mike N Bike

Outspoken Cycles

WickedWheels

First Flight Bicycle

Pedal Pushers

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