{"version":"1.0","provider_name":"Smartsims Support Center","provider_url":"https:\/\/www.smartsims.com\/support","author_name":"Camille Canuto","author_url":"https:\/\/www.smartsims.com\/support\/author\/camille\/","title":"Why does our Awareness Rating fall even when we spend more? - Smartsims Support Center","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AFOfgDaVmy\"><a href=\"https:\/\/www.smartsims.com\/support\/article\/why-awareness-decreases-with-more-spending\/\">Why does our Awareness Rating fall even when we spend more?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartsims.com\/support\/article\/why-awareness-decreases-with-more-spending\/embed\/#?secret=AFOfgDaVmy\" width=\"600\" height=\"338\" title=\"&#8220;Why does our Awareness Rating fall even when we spend more?&#8221; &#8212; Smartsims Support Center\" data-secret=\"AFOfgDaVmy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.smartsims.com\/support\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Consumers can only remember a limited number of advertising and brand promotion messages. As the total volume of advertising they see increases, the effectiveness of any single advertiser\u2019s spend decreases. For example, if you are the sole competitor in a market spending $5 million on advertising, you will achieve high..."}