{"id":1010,"date":"2019-05-05T23:25:21","date_gmt":"2019-05-05T23:25:21","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1010"},"modified":"2020-08-11T03:18:48","modified_gmt":"2020-08-11T03:18:48","slug":"how-do-i-calculate-gross-margin","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/how-do-i-calculate-gross-margin\/","title":{"rendered":"How do I Calculate Gross Margin"},"content":{"rendered":"<p><a href=\"https:\/\/www.smartsims.com\/support\/article\/gross-margin-definition\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gross Margin (gross profit)<\/a> is how much your firm earned this year by making<br \/>bikes and selling them.<\/p>\n    \t\t<div class=\"hts-messages hts-messages--info  hts-messages--withtitle  \"   >\r\n    \t\t\t<span class=\"hts-messages__title\">Gross Margin Calculation<\/span>    \t\t\t    \t\t\t\t<p>\r\n    \t\t\t\t\t<strong>Gross Margin = (Sales Units x Average Wholesale Price) &#8211; (Sales Units x Average Unit Cost)<\/strong>    \t\t\t\t<\/p>\r\n    \t\t\t    \t\t\t\r\n    \t\t<\/div><!-- \/.ht-shortcodes-messages -->\r\n    \t\t\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-829\" src=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2018\/08\/GrossMargins-1.png\" alt=\"Gross Margins from the Product Summary report\" width=\"444\" height=\"465\" srcset=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2018\/08\/GrossMargins-1.png 444w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2018\/08\/GrossMargins-1-286x300.png 286w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2018\/08\/GrossMargins-1-48x50.png 48w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2018\/08\/GrossMargins-1-57x60.png 57w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2018\/08\/GrossMargins-1-95x100.png 95w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Your firm may also use Gross Margins to determine how much money you have left over from sales to cover other operating expenses.<\/p>\n    \t\t<div class=\"hts-messages hts-messages--alert  hts-messages--withtitle  \"   >\r\n    \t\t\t<span class=\"hts-messages__title\">Note<\/span>    \t\t\t    \t\t\t\t<p>\r\n    \t\t\t\t\tThe Gross Margin amount does not include the following costs: Inventory Costs, Product Marketing costs, and Product Development costs.    \t\t\t\t<\/p>\r\n    \t\t\t    \t\t\t\r\n    \t\t<\/div><!-- \/.ht-shortcodes-messages -->\r\n    \t\t\n<h3>What if I have a negative Gross Margin?<\/h3>\n<p>A negative Gross Margin means that your per unit costs are higher than your wholesale price and that your product is running at a loss.<\/p>\n<p>There are three things that you can do to increase your Gross Margins:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.smartsims.com\/simulation-hints-tips\/how-to-price-your-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">Increase your prices<\/a><\/li>\n<li>Reduce your <a href=\"https:\/\/www.smartsims.com\/support\/article\/retail-margin-definition\/\" target=\"_blank\" rel=\"noopener noreferrer\">retailer margins<\/a><\/li>\n<li><a href=\"https:\/\/www.smartsims.com\/support\/article\/developing-an-existing-product-in-mikesbikes-introduction\/\">Develop your product(s)<\/a> to reduce their manufacturing costs.<\/li>\n<\/ul>\n<p>Keep in mind that extreme changes to the above may have a negative effect on your Gross Margins.<\/p>\n    \t\t<div class=\"hts-messages hts-messages--info    \"   >\r\n    \t\t\t    \t\t\t    \t\t\t\t<p>\r\n    \t\t\t\t\tThis support article applies to the following simulations:<\/p>\n<p><a href=\"https:\/\/www.smartsims.com\/business-simulation\/mikes-bikes-intro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MikesBikes Introduction to Business Simulation<\/a><br \/><a href=\"https:\/\/www.smartsims.com\/business-simulation\/mikes-bikes-advanced\/\" target=\"_blank\" rel=\"noopener noreferrer\">MikesBikes Advanced Strategic Management Simulation<\/a><br \/><a href=\"https:\/\/www.smartsims.com\/business-simulation\/music2go-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Music2Go Marketing Simulation<\/a><br \/><a href=\"https:\/\/www.smartsims.com\/business-simulation\/adsim-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdSim Advertising Simulation<\/a>    \t\t\t\t<\/p>\r\n    \t\t\t    \t\t\t\r\n    \t\t<\/div><!-- \/.ht-shortcodes-messages -->\r\n    \t\t\n<p>\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gross Margin (gross profit) is how much your firm earned this year by makingbikes and selling them. \u00a0 Your firm may also use Gross Margins to determine how much money you have left over from sales to cover other operating expenses. What if I have a negative Gross Margin? A&#8230;<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[29,41,20],"ht-kb-tag":[],"class_list":["post-1010","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-mikesbikes-advanced-marketing","ht_kb_category-mikesbikes-accounting-marketing","ht_kb_category-mikesbikes-introduction-year-one"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":6,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1010\/revisions"}],"predecessor-version":[{"id":1433,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1010\/revisions\/1433"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1010"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}