{"id":1090,"date":"2019-05-20T23:22:33","date_gmt":"2019-05-20T23:22:33","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1090"},"modified":"2020-08-12T02:19:21","modified_gmt":"2020-08-12T02:19:21","slug":"advertising-definition","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/advertising-definition\/","title":{"rendered":"Advertising"},"content":{"rendered":"<p><strong>Advertising<\/strong> and <a href=\"https:\/\/www.smartsims.com\/support\/article\/brand-advertising-definition\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Advertising<\/a> are important factors in generating demand for most products.<\/p>\n<p>The aim of Advertising is to raise the Product Awareness index level of a product within a particular market segment by running an advertising campaign using the media options available to you, see the Market Information report.<\/p>\n    \t\t<div class=\"hts-messages hts-messages--alert    \"   >\r\n    \t\t\t    \t\t\t    \t\t\t\t<p>\r\n    \t\t\t\t\tRemember that consumers in some market segments are more sensitive to product advertising than others.    \t\t\t\t<\/p>\r\n    \t\t\t    \t\t\t\r\n    \t\t<\/div><!-- \/.ht-shortcodes-messages -->\r\n    \t\t\n","protected":false},"excerpt":{"rendered":"<p>Advertising and Brand Advertising are important factors in generating demand for most products. The aim of Advertising is to raise the Product Awareness index level of a product within a particular market segment by running an advertising campaign using the media options available to you, see the Market Information report.<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[40,37,32],"ht-kb-tag":[],"class_list":["post-1090","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-mikesbikes-accounting-business-simulation-glossary","ht_kb_category-mikesbikes-advanced-business-simulation-glossary","ht_kb_category-mikesbikes-introduction-business-simulation-glossary"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":5,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1090\/revisions"}],"predecessor-version":[{"id":1443,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1090\/revisions\/1443"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1090"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}