{"id":1092,"date":"2019-05-20T23:23:03","date_gmt":"2019-05-20T23:23:03","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1092"},"modified":"2020-08-12T02:19:42","modified_gmt":"2020-08-12T02:19:42","slug":"brand-advertising-definition","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/brand-advertising-definition\/","title":{"rendered":"Brand Advertising"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.smartsims.com\/news\/importance-of-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Advertising<\/a>&nbsp;<\/strong>(branding) is investing in the Public Awareness of your company. Maintaining a constant level of Branding Expenditure will improve your Brand Awareness over time, and also increase your individual Product Awareness. This is especially cost-effective when your firm has multiple products in the market.<\/p>\n<p>About half of your Brand Awareness will carry over from the previous period.<\/p>\n    \t\t<div class=\"hts-messages hts-messages--info   hts-messages--withicon \"   >\r\n    \t\t\t    \t\t\t    \t\t\t\t<p>\r\n    \t\t\t\t\tBrand Advertising does not contribute to the effect of product Public Relations (PR).    \t\t\t\t<\/p>\r\n    \t\t\t    \t\t\t\r\n    \t\t<\/div><!-- \/.ht-shortcodes-messages -->\r\n    \t\t\n","protected":false},"excerpt":{"rendered":"<p>Brand Advertising&nbsp;(branding) is investing in the Public Awareness of your company. Maintaining a constant level of Branding Expenditure will improve your Brand Awareness over time, and also increase your individual Product Awareness. This is especially cost-effective when your firm has multiple products in the market. About half of your Brand&#8230;<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[40,37,32],"ht-kb-tag":[],"class_list":["post-1092","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-mikesbikes-accounting-business-simulation-glossary","ht_kb_category-mikesbikes-advanced-business-simulation-glossary","ht_kb_category-mikesbikes-introduction-business-simulation-glossary"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":5,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1092\/revisions"}],"predecessor-version":[{"id":1444,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1092\/revisions\/1444"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1092"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}