{"id":1094,"date":"2019-05-20T23:23:36","date_gmt":"2019-05-20T23:23:36","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1094"},"modified":"2021-06-11T09:26:05","modified_gmt":"2021-06-11T09:26:05","slug":"public-relations-pr-definition","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/public-relations-pr-definition\/","title":{"rendered":"Public Relations (PR)"},"content":{"rendered":"<p><strong>Public Relations (PR)<\/strong> is an important factor in generating demand for most products.<\/p>\n<p>The aim of spending in PR is to raise the Product Relations index level of a product within a particular market segment by running product reviews and press releases using the media options available to you, see the Market Information report.<\/p>\n    \t\t<div class=\"hts-messages hts-messages--alert    \"   >\r\n    \t\t\t    \t\t\t    \t\t\t\t<p>\r\n    \t\t\t\t\tRemember that consumers in some market segments are more sensitive to PR than others.    \t\t\t\t<\/p>\r\n    \t\t\t    \t\t\t\r\n    \t\t<\/div><!-- \/.ht-shortcodes-messages -->\r\n    \t\t\n","protected":false},"excerpt":{"rendered":"<p>Public Relations (PR) is an important factor in generating demand for most products. The aim of spending in PR is to raise the Product Relations index level of a product within a particular market segment by running product reviews and press releases using the media options available to you, see&#8230;<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[40,37],"ht-kb-tag":[],"class_list":["post-1094","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-mikesbikes-accounting-business-simulation-glossary","ht_kb_category-mikesbikes-advanced-business-simulation-glossary"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1094"}],"version-history":[{"count":4,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1094\/revisions"}],"predecessor-version":[{"id":1150,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1094\/revisions\/1150"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1094"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1094"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}