{"id":1546,"date":"2021-01-14T03:56:53","date_gmt":"2021-01-14T03:56:53","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1546"},"modified":"2022-05-26T02:19:45","modified_gmt":"2022-05-26T02:19:45","slug":"the-product-life-cycle","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/the-product-life-cycle\/","title":{"rendered":"What is the Product Life Cycle?"},"content":{"rendered":"\n<p>The Product Life Cycle describes the stages of a product&#8217;s journey from launch through to decline:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"264\" src=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Product-Life-Cycle-Music2Go-Marketing-Simulation.png\" alt=\"\" class=\"wp-image-1989\" srcset=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Product-Life-Cycle-Music2Go-Marketing-Simulation.png 350w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Product-Life-Cycle-Music2Go-Marketing-Simulation-300x226.png 300w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Product-Life-Cycle-Music2Go-Marketing-Simulation-50x38.png 50w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Product-Life-Cycle-Music2Go-Marketing-Simulation-60x45.png 60w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Product-Life-Cycle-Music2Go-Marketing-Simulation-100x75.png 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<p>Thinking about a product in this way encourages you to adapt marketing strategy depending on the life of a product.<\/p>\n\n\n\n<p>In Music2Go Marketing you should use the Product Life Cycle when making your <a href=\"https:\/\/www.smartsims.com\/support\/article\/sales-promotion-music2go-marketing-simulation\/\">Sales Promotion<\/a> decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Product Life Cycle describes the stages of a product&#8217;s journey from launch through to decline: Thinking about a product in this way encourages you to adapt marketing strategy depending on the life of a product. In Music2Go Marketing you should use the Product Life Cycle when making your Sales&#8230;<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[25],"ht-kb-tag":[],"class_list":["post-1546","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-music2go-marketing-year-two"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1546"}],"version-history":[{"count":3,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1546\/revisions"}],"predecessor-version":[{"id":1996,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1546\/revisions\/1996"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1546"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1546"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}