{"id":1838,"date":"2021-09-14T08:40:09","date_gmt":"2021-09-14T08:40:09","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1838"},"modified":"2021-09-14T08:40:10","modified_gmt":"2021-09-14T08:40:10","slug":"corporate-brand-awareness-mikesbikes-introduction","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/corporate-brand-awareness-mikesbikes-introduction\/","title":{"rendered":"Corporate Branding in MikesBikes Introduction"},"content":{"rendered":"\n<p>The Corporate Branding decision is available from Year 2 of the simulation:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding-1024x260.png\" alt=\"\" class=\"wp-image-1840\" srcset=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding-1024x260.png 1024w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding-300x76.png 300w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding-768x195.png 768w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding-50x13.png 50w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding-60x15.png 60w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding-100x25.png 100w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Marketing-Menu-Year-2-Corporate-Branding.png 1092w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Corporate Branding screen controls the amount spent on promoting your company\u2019s brand:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"331\" src=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Corporate-Branding-Decision-Screen.png\" alt=\"\" class=\"wp-image-1841\" srcset=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Corporate-Branding-Decision-Screen.png 805w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Corporate-Branding-Decision-Screen-300x123.png 300w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Corporate-Branding-Decision-Screen-768x316.png 768w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Corporate-Branding-Decision-Screen-50x21.png 50w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Corporate-Branding-Decision-Screen-60x25.png 60w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/09\/Corporate-Branding-Decision-Screen-100x41.png 100w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p>Branding makes customers aware of your company, and therefore, more receptive to your product advertising.<\/p>\n\n\n\n<p>Expenditure in corporate branding will improve your brand awareness over time, as well as increase your individual product awareness. This is especially cost effective when your firm has multiple products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Corporate Branding decision is available from Year 2 of the simulation: The Corporate Branding screen controls the amount spent on promoting your company\u2019s brand: Branding makes customers aware of your company, and therefore, more receptive to your product advertising. Expenditure in corporate branding will improve your brand awareness over&#8230;<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[19],"ht-kb-tag":[],"class_list":["post-1838","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-mikesbikes-introduction-year-two"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1838"}],"version-history":[{"count":1,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1838\/revisions"}],"predecessor-version":[{"id":1842,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1838\/revisions\/1842"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1838"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}