{"id":1915,"date":"2021-11-29T05:02:36","date_gmt":"2021-11-29T05:02:36","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1915"},"modified":"2022-06-29T04:56:56","modified_gmt":"2022-06-29T04:56:56","slug":"year-one-decisions-for-adsim-advertising","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/year-one-decisions-for-adsim-advertising\/","title":{"rendered":"Year 1 Decisions in AdSim Advertising Simulation"},"content":{"rendered":"\n<p>You start the simulation responsible for the Brand Positioning Strategy and Advertising Plan for your company\u2019s range of Smartphones.<\/p>\n\n\n\n<p>After you have logged in and entered a name for your company, your decisions for year one are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Choose four <strong>Brand Positioning <\/strong>messages to guide your Advertising<br>campaign; and<\/li><li>Set your <strong>Advertising<\/strong> budget and then allocate this across the five <strong>Media<br>Channels<\/strong>.<\/li><\/ol>\n\n\n\n<p>These decision screens are available through either the top navigation main menu or<br>through your company\u2019s Home page:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"481\" src=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/11\/AdSim-Simulation-Advertising-and-Brand-Decisions.png\" alt=\"\" class=\"wp-image-1921\" srcset=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/11\/AdSim-Simulation-Advertising-and-Brand-Decisions.png 838w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/11\/AdSim-Simulation-Advertising-and-Brand-Decisions-300x172.png 300w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/11\/AdSim-Simulation-Advertising-and-Brand-Decisions-768x441.png 768w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/11\/AdSim-Simulation-Advertising-and-Brand-Decisions-50x29.png 50w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/11\/AdSim-Simulation-Advertising-and-Brand-Decisions-60x34.png 60w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2021\/11\/AdSim-Simulation-Advertising-and-Brand-Decisions-100x57.png 100w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">For more see:<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.smartsims.com\/support\/article\/advertising-decisions-in-adsim-advertising-simulation\/\">How do I make Advertising decisions?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.smartsims.com\/support\/article\/brand-positioning-decisions-in-adsim-advertising-simulation\/\">How do I make Brand Positioning decisions?<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You start the simulation responsible for the Brand Positioning Strategy and Advertising Plan for your company\u2019s range of Smartphones. After you have logged in and entered a name for your company, your decisions for year one are: Choose four Brand Positioning messages to guide your Advertisingcampaign; and Set your Advertising&#8230;<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[27],"ht-kb-tag":[],"class_list":["post-1915","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-adsim-advertising-year-one"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1915"}],"version-history":[{"count":6,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1915\/revisions"}],"predecessor-version":[{"id":2065,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1915\/revisions\/2065"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1915"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1915"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}