{"id":1975,"date":"2022-05-24T00:39:21","date_gmt":"2022-05-24T00:39:21","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1975"},"modified":"2022-05-24T00:45:32","modified_gmt":"2022-05-24T00:45:32","slug":"market-segmentation-music2go-marketing-simulation","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/market-segmentation-music2go-marketing-simulation\/","title":{"rendered":"The Market Segments in Music2Go"},"content":{"rendered":"\n<p>This headphones industry is categorized into three market segments; Music<br>Headphones, Gaming Headphones and Fitness Headphones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Music Headphones<\/h3>\n\n\n\n<p>Music Headphones are the most common consumer headphones on the market. This style of headphones tends to be larger in size, sit on\/over the ears, and can be wired or wireless.<br><br>The recommended price range for Music Headphones is $85 to $105. Customers tend to look for a product with reasonable specifications, with a well-known brand and is readily available from stores. However, customers are not tied to a particular brand. They are willing to purchase the cheapest product that meets their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gaming Headphones<\/h3>\n\n\n\n<p>Gaming Headphones are a specialist product for amateur and professional gamers with an integrated microphone. Customers in this market are looking for a feature packed product, which is comfortable for hours of use and has virtual surround sound and long battery-life for that marathon gaming session.<\/p>\n\n\n\n<p>The recommended price range for this market is to pay between $115 to $140, with most happy at the higher end of this range for a product which gives them an edge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fitness Headphones<\/h3>\n\n\n\n<p>Customers in this segment need a pair of headphones to support their active lifestyle. Be it motivational music to push them further at the gym or on a run, or simply listen to their favorite podcast on that long walk. Fitness Headphones need to be water resistant, shockproof and lightweight.<\/p>\n\n\n\n<p>This is potentially a large market but with a smaller price range; $50 to $65.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This headphones industry is categorized into three market segments; MusicHeadphones, Gaming Headphones and Fitness Headphones. Music Headphones Music Headphones are the most common consumer headphones on the market. This style of headphones tends to be larger in size, sit on\/over the ears, and can be wired or wireless. The recommended&#8230;<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[24],"ht-kb-tag":[],"class_list":["post-1975","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-music2go-marketing-year-one"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1975"}],"version-history":[{"count":3,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1975\/revisions"}],"predecessor-version":[{"id":1978,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1975\/revisions\/1978"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1975"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1975"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}