{"id":1979,"date":"2022-05-24T00:44:55","date_gmt":"2022-05-24T00:44:55","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=1979"},"modified":"2022-05-26T00:41:33","modified_gmt":"2022-05-26T00:41:33","slug":"consumer-preferences-music2go-marketing-simulation","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/consumer-preferences-music2go-marketing-simulation\/","title":{"rendered":"Your Customers in Music2Go Marketing"},"content":{"rendered":"\n<p>Customers weigh up several factors before making their purchase. Market research of this industry indicates there are five drivers of demand; Retail Price, Advertising, Sales Promotion, Distribution and Product Specifications.<\/p>\n\n\n\n<p>The customer preference table below, taken from the Market Research report, indicates customer preferences \/ sensitivities for each market segment:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"121\" src=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Consumer-Preferences-Music2Go-Marketing-Simulation.png\" alt=\"\" class=\"wp-image-1991\" srcset=\"https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Consumer-Preferences-Music2Go-Marketing-Simulation.png 482w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Consumer-Preferences-Music2Go-Marketing-Simulation-300x75.png 300w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Consumer-Preferences-Music2Go-Marketing-Simulation-50x13.png 50w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Consumer-Preferences-Music2Go-Marketing-Simulation-60x15.png 60w, https:\/\/www.smartsims.com\/support\/wp-content\/uploads\/2022\/05\/Consumer-Preferences-Music2Go-Marketing-Simulation-100x25.png 100w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers weigh up several factors before making their purchase. Market research of this industry indicates there are five drivers of demand; Retail Price, Advertising, Sales Promotion, Distribution and Product Specifications. The customer preference table below, taken from the Market Research report, indicates customer preferences \/ sensitivities for each market segment:<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[24],"ht-kb-tag":[],"class_list":["post-1979","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-music2go-marketing-year-one"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":2,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1979\/revisions"}],"predecessor-version":[{"id":1993,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/1979\/revisions\/1993"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=1979"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}