{"id":2060,"date":"2022-06-29T04:55:21","date_gmt":"2022-06-29T04:55:21","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&p=2060"},"modified":"2022-07-08T06:40:07","modified_gmt":"2022-07-08T06:40:07","slug":"advertising-decisions-in-adsim-advertising-simulation","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/advertising-decisions-in-adsim-advertising-simulation\/","title":{"rendered":"Advertising Decisions in Year 1 of AdSim Advertising Simulation"},"content":{"rendered":"\n

In Year 1 of the AdSim Advertising Simulation<\/a> you will need to develop an Advertising Plan. This will involve you setting a total budget, and then allocating this across five advertising platforms:<\/p>\n\n\n\n

Social Media<\/h3>\n\n\n\n

Social media platforms enable users to connect and share their stories with others.
These platforms provide companies with the ability to integrate paid advertisements
within the user\u2019s news feed. Specific audience targeting can be achieved through user
interests. Examples: Facebook, Instagram, Twitter.<\/p>\n\n\n\n

Digital Media<\/h3>\n\n\n\n

Advertising through Digital Media allows you to engage and reach potential customers
through their devices. Methods such as paid advertising on search platforms, digital
video and music streaming services. Examples: Google Ads, Youtube, Spotify.<\/p>\n\n\n\n

Television<\/h3>\n\n\n\n

Television advertising on cable and free-to-air broadcasts is still one of the most
effective methods of reaching a large audience. Live viewers do not have the ability to skip advertisements, so your promotional content is seen by the majority of the viewing audience.<\/p>\n\n\n\n

Print<\/h3>\n\n\n\n

Print advertising covers promotional content featured in magazines, newspapers,
direct mail and out of home advertising. Print media covers a wide range of audiences including specialist technology and audio magazines.<\/p>\n\n\n\n

Radio<\/h3>\n\n\n\n

Radio is a traditional media channel which broadcasts content and advertisements
over AM and FM radio frequencies, as well as live streaming and podcasts.<\/p>\n\n\n\n

How do I best allocate my Advertising Budget?<\/h2>\n\n\n\n

To get the most out of your advertising budget you will need to know the media viewing habits for each market (being how much do customers watch\/use the different media channels). Then, combine this with Advertising Reach (what percentage can be reach for a given spend). This enables you to determine an optimal advertising mix across the channels, as well as how much to spend on each channel.<\/p>\n\n\n\n

Media Viewing Habits<\/h4>\n\n\n\n

The table below provides the proportion of each market that can be reached using
the different media channels:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Advertising Reach<\/h4>\n\n\n\n

The Advertising Reach chart shows the proportion of the viewing audience that can be reached in each media channel at different levels of expenditure.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Each media channel has a different shaped curve:<\/p>\n\n\n\n