{"id":2800,"date":"2026-05-20T23:01:44","date_gmt":"2026-05-20T23:01:44","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=2800"},"modified":"2026-05-20T23:01:45","modified_gmt":"2026-05-20T23:01:45","slug":"setting-your-retail-price-and-retailer-margin-in-music2go-marketing","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/setting-your-retail-price-and-retailer-margin-in-music2go-marketing\/","title":{"rendered":"Setting Your Retail Price and Retailer Margin in Music2Go Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Setting your Retail Price<\/h2>\n\n\n\n<p>When setting the Retail Price, you should consider things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much competition is there in this market segment?<\/li>\n\n\n\n<li>How are my competitors pricing their products in this market segment?<\/li>\n\n\n\n<li>How sensitive is this market segment to price? What are the minimum and maximum price levels for this market?<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:&nbsp;<\/strong>We recommend staying away from the top 5%-10% of the price range for every market segment, even for price insensitive segments. The maximum price is the level beyond which&nbsp;<strong>NO&nbsp;<\/strong>consumers will buy your products. So even for price insensitive segments, a product that is priced at the maximum looks like poor value compared to a more reasonably priced product.<\/p>\n\n\n\n<p>Similarly do not price too close to the minimum price level for a given market. The extra market share is unlikely to make up for your smaller margins. Start off somewhere in the upper-middle of the price range and work your way up or down from there.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is my overall strategy?\n<ul class=\"wp-block-list\">\n<li>High Price, Lower Volume<\/li>\n\n\n\n<li>Medium Price, Medium Volume<\/li>\n\n\n\n<li>Low Price, Higher Volume<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What are my projected sales for a given pricing level and advertising mix?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Setting your Retail Margin<\/h2>\n\n\n\n<p>Once you set your price, consider your retailer margin, unit cost, unit margin and sales projections. Look carefully at your Forecast Results reports and your Forecast Net Marketing Contribution report.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your sales projections are accurate, will you make sufficient gross margin to give you a positive Net Marketing Contribution?<\/li>\n\n\n\n<li>Is it worth giving your Distributors more Retail Margin early in the simulation to encourage them to stock your products and gain market share?<\/li>\n\n\n\n<li>Or do you already have sufficient market share and distribution that you can afford to cut your Retail Margins?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Setting your Retail Price When setting the Retail Price, you should consider things like: Note:&nbsp;We recommend staying away from the top 5%-10% of the price range for every market segment, even for price insensitive segments. The maximum price is the level beyond which&nbsp;NO&nbsp;consumers will buy your products. So even for&#8230;<\/p>\n","protected":false},"author":5,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[24],"ht-kb-tag":[],"class_list":["post-2800","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-music2go-marketing-year-one"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/2800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=2800"}],"version-history":[{"count":1,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/2800\/revisions"}],"predecessor-version":[{"id":2801,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/2800\/revisions\/2801"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=2800"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=2800"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=2800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}