{"id":463,"date":"2018-08-05T23:07:02","date_gmt":"2018-08-05T23:07:02","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=463"},"modified":"2020-12-29T06:49:33","modified_gmt":"2020-12-29T06:49:33","slug":"marketing-contribution-in-music2go-simulation","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/marketing-contribution-in-music2go-simulation\/","title":{"rendered":"What is Total Marketing Contribution in Music2Go?"},"content":{"rendered":"<p><strong>Total Marketing Contribution (TMC)<\/strong> is the key performance indicator in the <a href=\"https:\/\/www.smartsims.com\/business-simulation\/music2go-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Music2Go Marketing Simulation<\/a>. This is a measure of how profitable your company is as a result of your marketing strategy.<\/p>\n<p>Your annual <strong>Marketing Contribution<\/strong> is calculated using:<\/p>\n<div class=\"hts-messages hts-messages--success \">\n<p><strong>Wholesale Sales Revenue &#8211; (Cost of Goods Sold + Marketing Expenses)<\/strong><\/p>\n<\/div>\n<p>Your <strong>TMC<\/strong> is then just the sum of your annual marketing contribution figures over the length of the simulation.<\/p>\n<p>How do I<a href=\"https:\/\/www.smartsims.com\/support\/article\/maximizing-marketing-contribution-music2go\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0increase Marketing Contribution?<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Total Marketing Contribution (TMC) is the key performance indicator in the Music2Go Marketing Simulation. This is a measure of how profitable your company is as a result of your marketing strategy. Your annual Marketing Contribution is calculated using: Wholesale Sales Revenue &#8211; (Cost of Goods Sold + Marketing Expenses) Your&#8230;<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[4],"ht-kb-tag":[],"class_list":["post-463","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-music2go-marketing-simulation"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=463"}],"version-history":[{"count":10,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/463\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/463\/revisions\/1527"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=463"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=463"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}