{"id":470,"date":"2018-08-06T01:36:56","date_gmt":"2018-08-06T01:36:56","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=470"},"modified":"2022-06-23T02:24:46","modified_gmt":"2022-06-23T02:24:46","slug":"getting-started-with-adsim-advertising-simulation","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/getting-started-with-adsim-advertising-simulation\/","title":{"rendered":"What is AdSim Advertising &#038; How Does it Work?"},"content":{"rendered":"<p><a href=\"https:\/\/www.smartsims.com\/business-simulation\/adsim-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdSim Advertising<\/a> gives you the opportunity to manage the Advertising and Sales Promotion Campaign for your own Smartphone Manufacturing Company.<\/p>\n<p>You are initially tasked with implementing an improved Advertising and Brand Positioning Strategy for your company\u2019s range of Smartphones. As you progress through the simulation you will be given access to additional Advertising Media Mix, Customer Relationship Management, and Marketing Communications decisions.<\/p>\n<ul>\n<li><strong>Year 1 Decisions:<\/strong> Name Your Company, Brand Positioning and Product Advertising.<\/li>\n<li><strong>Year 2 New Decision:<\/strong> Advertising Media Mix.<\/li>\n<li><strong>Year 3 New Decision:<\/strong> Customer Relationship Management.<\/li>\n<li><strong>Year 5 New Decision:<\/strong> Marketing Communications.<\/li>\n<li><strong>From Year 6:<\/strong> All Decisions Available.<\/li>\n<\/ul>\n<p>To track your performance you will be given <a href=\"https:\/\/www.smartsims.com\/support\/article\/annual-performance-targets-in-adsim-advertising\/\">Annual Performance Targets<\/a> to achieve each year; Sales, Audience Coverage, Unaided Brand Awareness and Top of Mind Awareness. However, your company&#8217;s overall success is measured by your <strong><a href=\"https:\/\/www.smartsims.com\/support\/article\/marketing-contribution-adsim-advertising\/\">Total Marketing Contribution (TMC)<\/a><\/strong> by the end of the simulation.<\/p>\n<h3>Annual Marketing Budget<\/h3>\n<p>Each year you have a fixed marketing budget to spend. Your annual marketing budget increases each year of the simulation to facilitate the additional decision areas as they become available:<\/p>\n<p><strong>Year 1:<\/strong> $6m<br \/>\n<strong>Year 2:<\/strong> $6.5m<br \/>\n<strong>Year 3:<\/strong> $8m<br \/>\n<strong>Year 4:<\/strong> $9m<br \/>\n<strong>Year 5:<\/strong> $11m<br \/>\n<strong>Year 6:<\/strong> $11m<br \/>\n<strong>Year 7 and Beyond:<\/strong> $12m<\/p>\n<p>Your annual budget is displayed when you first log in and on your company\u2019s Home page. Additionally, the Live Budget and the Budget Report also show the budget remaining after the cost of your current decisions has been deducted.<\/p>\n<p>You should ensure that you spend all your annual budget each year. If you overspend, the simulation will automatically reduce your Advertising budget to bring you back under budget.<\/p>\n<h3>Markets<\/h3>\n<p>There are two market segments in AdSim, New and Repeat Customers. <strong>New Customers<\/strong> are purchasing their first Smartphone. <strong>Repeat Customers<\/strong> are those who are looking to upgrade or replace their old Smartphone about every three years.<\/p>\n<p>These markets have different media viewing habits, brand positioning preferences, and CRM and Marketing Communications preferences. So you should adjust your decisions depending on which of segment you wish to target.<\/p>\n<h2 id=\"how-to-get-started\">How do I get started?<\/h2>\n<p>When the simulation begins, you will be sent your\u00a0<a href=\"https:\/\/www.smartsims.com\/support\/article\/what-are-my-login-details\/\" target=\"_blank\" rel=\"noopener noreferrer\">login details<\/a>\u00a0by either your instructor or by Smartsims.<\/p>\n<ol>\n<li>Log into the\u00a0<strong><a href=\"https:\/\/www.smartsims.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smartsims website\u00a0<\/a><\/strong>with the login details you have been given.<\/li>\n<li>You may need to\u00a0<strong><a href=\"https:\/\/www.smartsims.com\/support\/article\/help-with-simulation-registration\/\" target=\"_blank\" rel=\"noopener noreferrer\">register for your simulation<\/a>.<\/strong><\/li>\n<li><a href=\"https:\/\/www.smartsims.com\/support\/article\/logging-into-your-simulation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Launch your company<\/strong><\/a> by clicking on the blue launch button.<\/li>\n<\/ol>\n<h3 id=\"rollovers\">Rollovers<\/h3>\n<p><a href=\"https:\/\/www.smartsims.com\/support\/article\/how-do-i-rollover\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Rollover<\/strong><\/a>\u00a0is the term used to describe moving from one year (decision period) to the next. A Rollover will process your currently entered decisions in the simulation for the year ahead.<\/p>\n<h3 id=\"single-player-multi-player\">Single-Player &amp; Multi-Player<\/h3>\n<p>AdSim has two phases of the simulation. It is important that you know the difference between these phases, and that you are entering your decisions in the correct World.<\/p>\n    \t\t<div class=\"hts-messages hts-messages--alert  hts-messages--withtitle hts-messages--withicon \"   >\r\n    \t\t\t<span class=\"hts-messages__title\">Help<\/span>    \t\t\t    \t\t\t\t<p>\r\n    \t\t\t\t\tSome courses will not use the simulation as described below, please check your Course Outline for more information.    \t\t\t\t<\/p>\r\n    \t\t\t    \t\t\t\r\n    \t\t<\/div><!-- \/.ht-shortcodes-messages -->\r\n    \t\t\n<p><strong>Single-Player Phase:\u00a0<\/strong>In the Single-Player you will compete against one or four (depending on your course) computer-controlled competitors. In the Single-Player you are able to roll forward into the next decision period\/year or roll back as you wish in order to test and change your decisions.<\/p>\n<p><strong>Multi-Player Phase:\u00a0<\/strong>In the Multi-Player you will compete either individually or in teams against other student-run companies in your class, or computer-controlled competitors (depending on your course). Moving from one year (decision period) to the next is done by automatic rollover on pre-set dates scheduled by your instructor.<\/p>\n<h2 id=\"recommended-resources\">Recommended Resources<\/h2>\n<p><strong><a href=\"https:\/\/www.smartsims.com\/support\/article\/adsim-advertising-student-manuals\/\" target=\"_blank\" rel=\"noopener noreferrer\">Player\u2019s Manual<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.smartsims.com\/support\/article\/adsim-advertising-student-tutorial-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Video Tutorials<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdSim Advertising gives you the opportunity to manage the Advertising and Sales Promotion Campaign for your own Smartphone Manufacturing Company. You are initially tasked with implementing an improved Advertising and Brand Positioning Strategy for your company\u2019s range of Smartphones. As you progress through the simulation you will be given access&#8230;<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[27,3],"ht-kb-tag":[],"class_list":["post-470","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-adsim-advertising-year-one","ht_kb_category-adsim-advertising-simulation"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=470"}],"version-history":[{"count":11,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/470\/revisions"}],"predecessor-version":[{"id":2050,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/470\/revisions\/2050"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=470"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}