{"id":687,"date":"2018-08-27T23:26:25","date_gmt":"2018-08-27T23:26:25","guid":{"rendered":"https:\/\/www.smartsims.com\/support\/?post_type=ht_kb&#038;p=687"},"modified":"2021-04-01T02:43:38","modified_gmt":"2021-04-01T02:43:38","slug":"gross-margin-definition","status":"publish","type":"ht_kb","link":"https:\/\/www.smartsims.com\/support\/article\/gross-margin-definition\/","title":{"rendered":"Gross Margin"},"content":{"rendered":"<p><strong>Gross Margin (gross profit)<\/strong>, is the amount your company earned this year from the sale of its bikes <em>minus<\/em> manufacturing costs. It does not include all other operating costs e.g. marketing.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gross Margin (gross profit), is the amount your company earned this year from the sale of its bikes minus manufacturing costs. It does not include all other operating costs e.g. marketing.<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[40,37,32],"ht-kb-tag":[],"class_list":["post-687","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-mikesbikes-accounting-business-simulation-glossary","ht_kb_category-mikesbikes-advanced-business-simulation-glossary","ht_kb_category-mikesbikes-introduction-business-simulation-glossary"],"_links":{"self":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":10,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/687\/revisions"}],"predecessor-version":[{"id":1569,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb\/687\/revisions\/1569"}],"wp:attachment":[{"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-category?post=687"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.smartsims.com\/support\/wp-json\/wp\/v2\/ht-kb-tag?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}