Price is one of the primary drivers of demand and a key factor in maximizing revenue. As such, it is essential to develop a well-considered pricing strategy, as it directly influences customer demand and overall sales performance.
To support this, you should review the Market Summary Report to evaluate your pricing relative to competitors, as well as understand the price sensitivity of the market segments you are targeting. This will help ensure your pricing decisions are both competitive and aligned with market dynamics.
Check out this article on How to Set Retail Price and Retailer Margin for your products.