Student Tutorial Videos for the MikesBikes Introduction Business Simulation.
Student Tutorial Video 1: Simulation Overview
This video provides an overview of how the MikesBikes Introduction simulation is structured, the company you will be managing and the market you will be operating in.
Student Tutorial Video 2: Making Your First Year’s Decisions
This video will guide you through making decisions for your first year in the MikesBikes simulation (your first decision period). In the first year of the simulation you are making marketing decisions for your company’s only product.
Student Tutorial Video 3: Making Your Second Year’s Decisions
This video demonstrates how to review your results and make revisions to your previous year’s strategy. It will also guide you through making the new decisions available in year two of the simulation; Distribution and Branding.
Student Tutorial Video 4: Making Your Third Year’s Decisions
This video provides an overview of the new decision areas in year three of the simulation; Operations and Debt.
Student Tutorial Video 5: Making Your Fourth Year’s Decisions
This video provides an overview of the new decision areas in year four of the simulation; Finance, Product Development and Launching a New Product.