Mikesbikes Introduction
Foundations of Business Simulation

MikesBikes Intro is a next generation interactive business simulation application, specifically designed for foundation-level courses.

As an introduction to business simulations, MikesBikes Intro features a unique structure which allows students to gradually build confidence. This is achieved by progressively giving students control over their own company. They will initially determine the price and marketing mix for their only product. Each subsequent decision period they are given additional decision areas to manage to provide an insight into distribution, operations and finance; as well as the task of launching new products into emerging markets.

Recommended For:

  • Foundations of Business
  • Introduction to Business
  • Business Administration
  • Business and Society
  • Business Fundamentals
  • Business Organization and Management
  • Leadership for Business
  • Small Business Management
  • Business Concepts
  • Management Principles

Benefits of
MikesBikes Introduction

Business Fundamentals

Develop an understanding of business through an interactive-live case study.

Analysis skills

By interacting with real business decision and reports students develop both hard and soft skills.

Cross-functional Management

Teach students how all functional areas of business work together to achieve company goals.

Hands-on Experience

Research shows that students prefer to get hands-on with content rather than being “taught at”.

MikesBikes Introduction Preview

Case Studies