Adsim Advertising
Principles of Advertising Simulation

AdSim Advertising Simulation provides a platform for instructors to explain and illustrate the core advertising terms and concepts. Students will analyze Market Research and collaborate with each other to create their own Strategic Advertising Plan, while keeping to a fixed budget.

Realistic consumer segments featured in the AdSim Advertising Simulation present students with unique media preferences, shopping behaviours and desirable product attributes which vary over the simulation. Through market reports, videos and other resources students will develop an understating of consumers, the market and their competitors.

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    Marketing Mix

    Expose your students to the marketing mix and encourage them to learn how to reach their customers.

    Market Orientation

    Help your students develop an understanding of the customer orientated approach to marketing.

    Market Research Reports

    Identify important information required for students to plan and implement an effective marketing strategy.

    Marketing Strategy

    Learn the intricacies and implications of developing a marketing strategy.

    Recommended For:

    • Principles of Advertising
    • Integrated Marketing Communications
    • Sales Promotion Management
    • Advertising Management
    • Marketing Management

    Case Studies

    Hear From Others

    Professor Darl Kolb and Andrew Patterson from the University of Auckland share why they love using Smartsims Business Simulations in their courses.

    “It is truly a great foundation and a platform for students to learn and develop. It’s come to the point where I really cannot imagine teaching my subject without the simulation. Smartsims’ simulation enables me to do things with my students that I could not accomplish in any other way.”

      Thank you for expressing interest in Adsim-Advertising.

      If you're a student, please follow this link to fill out a support form with any questions.

      Follow the Smartsims experience from the perspective of three students as they journey through their course and using a business simulation for the first time.

      They start the course excited but understandably nervous about the challenge of a new course. However, by the end of their simulation experience the practical and real-world nature of Smartsims simulations have given these students confidence in their knowledge of the course content and has prepared them to enter the workforce.

        Thank you for expressing interest in Adsim-Advertising.

        If you're a student, please follow this link to fill out a support form with any questions.


        Smartsims Simulations adapt to courses of any length or size and have been extensively used across courses of all types (on-campus, online and mixed).

        We partner with you to assist with integration and implement the simulation to meet your needs. Contact us to discuss your course requirements.

        Standard implementation has the simulation structured in two phases; Single-Player and Multi-Player. Students start with the Single-Player where they compete against a computer opponent and control moving back/forth through decision periods (which we term rollovers).

        When you are ready students move onto the Multi-Player phase where they compete against other students in your course (either in teams or individually). Students meet regular scheduled decision deadlines at times determined by you.

        The simulation is typically implemented across the semester but can easily be compressed down to shorter periods. contact us to request an example outline.

        How you grade the simulation is completely up to you. Each simulation has key performance indicator/s which can be graded. We also have a wide-range of quizzes and assignments which can be integrated into your LMS.

        We offer support to you and your students by email and phone. Our team is available up to you and your students by email and phone, up to 16 hours each day. The Support Center is available 24/7. We can also mentor specific students/teams at your request.

        “The service and support from Smartsims has been absolutely exceptional - and I say this as a former Customer Service VP” – Dan, Madison College

        You monitor the simulation through our online Administrator feature. Through the Administrator you can track overall performance, course rankings and student activity.

        The standard approach is simply to send us your class list and Smartsims takes care of the rest. However, we can also enable automated setup through your LMS.

        Our simulations are web applications which run within any commonly used internet browser. So they can be used on Windows, Apple and Android computers and devices, including tablets and smartphones.

        We have a wide range of options available from direct payment through our website, purchasing through the bookstore, or through one of our publishing partners (Cengage, McGraw-Hill, Wiley). We can also arrange to invoice the school/college/university.

        Contact us for a quote.