AdSim Advertising
Principles of Advertising Simulation

AdSim Advertising Simulation provides a platform for instructors to explain and illustrate the core advertising terms and concepts. Students will analyze Market Research and collaborate with each other to create their own Strategic Advertising Plan, while keeping to a fixed budget.

Realistic consumer segments featured in the AdSim Advertising Simulation present students with unique media preferences, shopping behaviours and desirable product attributes which vary over the simulation. Through market reports, videos and other resources students will develop an understating of consumers, the market and their competitors.

Recommended For:

  • Principles of Advertising
  • Integrated Marketing Communications
  • Sales Promotion Management
  • Advertising Management
  • Marketing Management

Benefits of
AdSim Advertising

Marketing Mix

Expose your students to the marketing mix and encourage them to learn how to reach their customers.

Market Orientation

Help your students develop an understanding of the customer orientated approach to marketing.

Market Research Reports

Identify important information required for students to plan and implement an effective marketing strategy.

Marketing Strategy

Learn the intricacies and implications of developing a marketing strategy.

Case Studies