Sajjad Husain Arastu First Place in the Top 20 MikesBikes Advanced Hall of Fame

Student Success Stories: Sajjad Arastu from The University of Auckland

Meet Sajjad Husain Arastu, a Master’s student in International Business from The University of Auckland. He is currently sitting in first place in the Top 20 MikesBikes Advanced Hall of Fame. His $1,014.11 Shareholder Value  has been unbeatable for two consecutive years now. Since then, he has been consistently trying to beat his own record.  … Continue reading Student Success Stories: Sajjad Arastu from The University of Auckland

20 Years of MikesBikes Advanced at University of Auckland

University of Auckland Celebrates 20 Years of MikesBikes

  2019 marks the 20th Anniversary of using MikesBikes Advanced at the University of Auckland. The “MikesBikes Reunion” took place on the 25th of March to enable alumni to reconnect with their fellow team members and simulation users. MikesBikes Advanced is used at an undergraduate level in Management in Dynamic Contexts taught by Peter Smith and … Continue reading University of Auckland Celebrates 20 Years of MikesBikes

What is Weighted Average in MikesBikes?

MikesBikes Question of the Week: What does “Weighted Average” mean?

It is the average Price / Awareness / PR / Distribution / Quality index weighted by the volume of demand for each product. We use a weighted average to give a better indication of the overall level of value for consumers. For instance, if you have two products A and B with A priced at … Continue reading MikesBikes Question of the Week: What does “Weighted Average” mean?

Part 2: Common Mistakes in Music2Go Marketing Simulation

Mistakes are the stepping stones to success. – John C. Maxwell What are the other common mistakes in Music2Go Marketing? In Part Two, we’ll talk about the importance of reaching the right customers and how to better allocate your Sales Promotion Mix. Here’s Part One of the article in case you missed it. Mistake #4: … Continue reading Part 2: Common Mistakes in Music2Go Marketing Simulation

MikesBikes Intro is an EdTech Finalist

MikesBikes Introduction to Business Simulation is a 2019 Finalist for The EdTech Awards

We are happy to announce that MikesBikes Introduction is one of the Finalists for The 2019 EdTech Digest: Cool Tool Awards in the category of “Games for Learning/Simulation Solution.” About the EdTech Awards The EdTech Awards by EdTech Digest is one of the “largest and most competitive recognition program in all of education technology. Recognizing … Continue reading MikesBikes Introduction to Business Simulation is a 2019 Finalist for The EdTech Awards

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Latest Hall of Fame Updates and New Entrants

2019 First Quarter Hall of Fame Update MikesBikes Introduction New Entrants | Multi-Player Landing in 10th place, we have Joseph Saponjian from University of Oregon who achieved a Shareholder Value of $404.93. Joseph also managed to land the 14th place in the All-Time Multi-Player Hall of Fame! In 12th place, we have Business Group Solut with Nour Sinno, … Continue reading Latest Hall of Fame Updates and New Entrants

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Professional Fraternity Exploring Entrepreneurship through MikesBikes Advanced

The article below is written by one of our previous students, Michael Stewart from Boston University. Michael took the Managing a Growing Enterprise course with Professor Greg Stoller and used MikesBikes Advanced as part of this. Upon completion, he had the idea to incorporate MikesBikes Advanced into their program for this semester’s pledge class in their … Continue reading Professional Fraternity Exploring Entrepreneurship through MikesBikes Advanced

Distribution in MikesBikes

Making the Distribution Decision in MikesBikes

What is Distribution? Distribution (place) relates to the ability of the firm to make products accessible to its target segments. This is achieved through distribution channels – in this case through retail outlets. The number of stores in the channel that decide to stock your products will depend on the retail price, margin, unit sales … Continue reading Making the Distribution Decision in MikesBikes

Student Success Stories: Peter Johnson from Des Moines Area Community College

Meet Peter Johnson, an Intro to Business student from Des Moines Area Community College. He managed to land the Top 7 spot in the MikesBikes Introduction Hall of Fame last Fall. We interviewed Peter to learn about his decision-making, strategy and what resources he used to help him succeed in the simulation. What is your … Continue reading Student Success Stories: Peter Johnson from Des Moines Area Community College

MikesBikes World Champs 2018 First Place Winners

2018 MikesBikes World Champs Winner: Whatever-Go from University of Auckland

We have interviewed the 2018 MikesBikes World Champs winner, Whatever-Go with Wiput Tantulaphongse, Yijing Tang, Meiyicong Lin, Zhen Peng and Fengkai Han from University of Auckland. They have also managed to achieve the second highest Shareholder Value from the past 9 MikesBikes World Champs! In this interview they talk about their experience in the simulation, their decision-making process, … Continue reading 2018 MikesBikes World Champs Winner: Whatever-Go from University of Auckland