Perceptual Map The Perceptual Map is a convenient way of visualizing the differences between the different market segments in terms of the different level of Style / Design and Technical Specifications that each of the market segments desire. The center of these circles represents an “ideal” product for each market segment. So demand for your … Continue reading Question of the Week: What is the Perceptual Map in Music2Go Marketing Simulation?
Your market analyst in AdSim have suggested dividing the market into two segments: Existing Digital Camera owners and New Digital Camera owners. Existing Customers This is the base segment of market demand and as stated above the simulation starts off with approximately 1.7 million Existing Customers with approximately half of them expected to purchase a … Continue reading Two Market Segments in AdSim Advertising Simulation
Good people will stay longer, are more motivated and will work harder if you provide them with an opportunity to learn, and grow. Some people will choose comfort and security, even if they’re not fully engaged with their jobs. This is both bad for them and for you. According to current research, opportunity for growth … Continue reading MikesBikes Advanced Question of the Week: What happens if you invest in people and they leave?
Adrian Cenon is a Master’s student and MikesBikes Mentor from The University of Auckland. He was also recently invited by Audrea Warner, professor at the Graduate School of Management to share his experience using MikesBikes Advanced in the Managing People and Organizations course. We thought it would be a great idea for Adrian to share his experience … Continue reading Student Success Stories: Adrian Cenon from The University of Auckland
Meet Sajjad Husain Arastu, a Master’s student in International Business from The University of Auckland. He is currently sitting in first place in the Top 20 MikesBikes Advanced Hall of Fame. His $1,014.11 Shareholder Value has been unbeatable for two consecutive years now. Since then, he has been consistently trying to beat his own record. … Continue reading Student Success Stories: Sajjad Arastu from The University of Auckland
2019 marks the 20th Anniversary of using MikesBikes Advanced at the University of Auckland. The “MikesBikes Reunion” took place on the 25th of March to enable alumni to reconnect with their fellow team members and simulation users. MikesBikes Advanced is used at an undergraduate level in Management in Dynamic Contexts taught by Peter Smith and … Continue reading University of Auckland Celebrates 20 Years of MikesBikes
It is the average Price / Awareness / PR / Distribution / Quality index weighted by the volume of demand for each product. We use a weighted average to give a better indication of the overall level of value for consumers. For instance, if you have two products A and B with A priced at … Continue reading MikesBikes Question of the Week: What does “Weighted Average” mean?
Mistakes are the stepping stones to success. – John C. Maxwell What are the other common mistakes in Music2Go Marketing? In Part Two, we’ll talk about the importance of reaching the right customers and how to better allocate your Sales Promotion Mix. Here’s Part One of the article in case you missed it. Mistake #4: … Continue reading Part 2: Common Mistakes in Music2Go Marketing Simulation
We are happy to announce that MikesBikes Introduction is one of the Finalists for The 2019 EdTech Digest: Cool Tool Awards in the category of “Games for Learning/Simulation Solution.” About the EdTech Awards The EdTech Awards by EdTech Digest is one of the “largest and most competitive recognition program in all of education technology. Recognizing … Continue reading MikesBikes Introduction to Business Simulation is a 2019 Finalist for The EdTech Awards
The article below is written by one of our previous students, Michael Stewart from Boston University. Michael took the Managing a Growing Enterprise course with Professor Greg Stoller and used MikesBikes Advanced as part of this. Upon completion, he had the idea to incorporate MikesBikes Advanced into their program for this semester’s pledge class in their … Continue reading Professional Fraternity Exploring Entrepreneurship through MikesBikes Advanced