best practice teaching online with simulations

Smartsims Business Simulations in Select Journal Articles & Conferences

The following are a selection academic papers featuring our MikesBikes Introduction to Business Simulation and MikesBikes Advanced Strategic Management Simulation. Using Assessment To Measure The Effectiveness of a Financial Simulation Abstract: This study examines how useful a financial simulation is at reinforcing financial learning goals as measured by an assessment. Programs within many College of … Continue reading Smartsims Business Simulations in Select Journal Articles & Conferences

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MIKESBIKES BUSINESS SIMULATION IN “RETHINKING UNDERGRADUATE BUSINESS EDUCATION”

The [MikesBikes] business simulation does a superb job of teaching students to link concepts with experience and motivating them toward their future studies in business. COLBY, A., EHRLICH, T., SULLIVAN, W. & DOLLE, J. (2011) RETHINKING UNDERGRADUATE BUSINESS EDUCATION: LIBERAL LEARNING FOR THE PROFESSION Rethinking Undergraduate Business Education: Liberal Learning for the Profession Textbook What … Continue reading MIKESBIKES BUSINESS SIMULATION IN “RETHINKING UNDERGRADUATE BUSINESS EDUCATION”

company selling subsidiary

Takeovers: Selling Your Subsidiary | MikesBikes Advanced Business Simulation

You can sell your shareholding in a company at any time. The sale price is based on the Share Price of the subsidiary at the end of the period in which you choose to sell. The financial decisions you make for your subsidiary during the sale period will be ignored. Any loans outstanding when you … Continue reading Takeovers: Selling Your Subsidiary | MikesBikes Advanced Business Simulation

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Market Segments in Music2Go Marketing Simulation: Standard Segment

This article will be a three-part series introducing the market segments in Music2Go Marketing Business Simulation. In this article, we’ll be talking about the Standard Segment. Market Segments in Music2Go Marketing There are three market segments in Music2Go – Standard, Youth, and Sports (Multi-Player only). These segments have different sizes, projected growth, sensitivity to price, … Continue reading Market Segments in Music2Go Marketing Simulation: Standard Segment

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Business Simulations: where making mistakes are encouraged

Making mistakes simply means you are learning faster. Weston Agor Who likes making mistakes? Majority of us probably don’t like making one or try our best to avoid it. In school, we always thrive to do the best we can to avoid making mistakes in our exams or essays to avoid failing. At work, would … Continue reading Business Simulations: where making mistakes are encouraged

Correcting a failed product development project

Question of the Week: How do I correct a failed Product Development Project? | MikesBikes Advanced Business Simulation

You want to get product development projects right the first time as this can be a costly mistake. It can mean either your Unit Prime Cost is higher than you want and/or your specifications are not as you wanted resulting in a lower demand for your product if they are wrong. There could be two … Continue reading Question of the Week: How do I correct a failed Product Development Project? | MikesBikes Advanced Business Simulation

CRM System in AdSim Advertising Simulation

Customer Relationship Management in AdSim Advertising Simulation

What is Customer Relationship Management (CRM)? Three periods into the simulation and you will be given control of your firm’s Customer Relationship Management strategy. Customer Relationship Management or CRM is an approach to manage a company’s interaction with current and potential customers. Retention of Existing Customers is a key part of how to win AdSim … Continue reading Customer Relationship Management in AdSim Advertising Simulation

artificial intelligence and smartsims

AI in Education: Smartsims Business Simulations

Disruptor Daily featured Smartsims’ CEO, Dennis Gain to understand how Smartsims is using AI to transform education, and what the future of the education industry holds. Smartsims began as we wanted to provide students with an experiential learning environment to bridge theories and concepts taught in class with real-life experience (you can read more about … Continue reading AI in Education: Smartsims Business Simulations

Measuring Your Firm’s Success in MikesBikes Business Simulation

Your Objective Your objective is to create wealth for shareholders and so you will be evaluated on the cumulative change in Shareholder Value that your firm generates. To see the shareholder value of your firm choose the “Financial Results for All Firms” report from the Key Reports menu. Being evaluated on shareholder wealth is significantly different … Continue reading Measuring Your Firm’s Success in MikesBikes Business Simulation