How to Develop Strategy in MikesBikes

Winning the MikesBikes Business Simulation requires your management team to develop a long-term strategy. As in real life, if you bounce around with your decisions you will incur extra costs without additional benefits. In the section on the Strategic Management Process, we outline the process of developing and implementing strategy. In the 1980’s, Michael Porter … Continue reading How to Develop Strategy in MikesBikes

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COVID-19: Update from Smartsims Business Simulations

I wanted to take this opportunity to let you know that everyone in the Smartsims team is healthy and safe. We have been and will continue to follow all recommended government and professional guidelines to keep things that way. Our simulations, servers and networks remain unaffected. The impact of COVD-19 will require many of you … Continue reading COVID-19: Update from Smartsims Business Simulations

Mila Lee from UoA

2019 MikesBikes World Champs Winner: Mila Lee from University of Auckland

Mila Lee also known as Da Li (pictured on the right) competed against the best teams from around the globe and have achieved a Shareholder Value of $136.18. To wrap up the 2019 MikesBikes World Champs, we have interviewed Mila and ask her about their experience in the competition and what she thought about the … Continue reading 2019 MikesBikes World Champs Winner: Mila Lee from University of Auckland

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Smartsims Business Simulations in Select Journal Articles & Conferences

The following are a selection academic papers featuring our MikesBikes Introduction to Business Simulation and MikesBikes Advanced Strategic Management Simulation. Using Assessment To Measure The Effectiveness of a Financial Simulation Abstract: This study examines how useful a financial simulation is at reinforcing financial learning goals as measured by an assessment. Programs within many College of … Continue reading Smartsims Business Simulations in Select Journal Articles & Conferences

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MIKESBIKES BUSINESS SIMULATION IN “RETHINKING UNDERGRADUATE BUSINESS EDUCATION”

The [MikesBikes] business simulation does a superb job of teaching students to link concepts with experience and motivating them toward their future studies in business. COLBY, A., EHRLICH, T., SULLIVAN, W. & DOLLE, J. (2011) RETHINKING UNDERGRADUATE BUSINESS EDUCATION: LIBERAL LEARNING FOR THE PROFESSION Rethinking Undergraduate Business Education: Liberal Learning for the Profession Textbook What … Continue reading MIKESBIKES BUSINESS SIMULATION IN “RETHINKING UNDERGRADUATE BUSINESS EDUCATION”

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Takeovers: Selling Your Subsidiary | MikesBikes Advanced Business Simulation

You can sell your shareholding in a company at any time. The sale price is based on the Share Price of the subsidiary at the end of the period in which you choose to sell. The financial decisions you make for your subsidiary during the sale period will be ignored. Any loans outstanding when you … Continue reading Takeovers: Selling Your Subsidiary | MikesBikes Advanced Business Simulation

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Market Segments in Music2Go Marketing Simulation: Standard Segment

This article will be a three-part series introducing the market segments in Music2Go Marketing Business Simulation. In this article, we’ll be talking about the Standard Segment. Market Segments in Music2Go Marketing There are three market segments in Music2Go – Standard, Youth, and Sports (Multi-Player only). These segments have different sizes, projected growth, sensitivity to price, … Continue reading Market Segments in Music2Go Marketing Simulation: Standard Segment