Foundations of Business Simulation
MikesBikes Introduction features a unique structure which allows students to gradually build confidence. This is achieved by progressively giving students control over their own company. They will initially determine the price and marketing mix for their only product. Each subsequent decision period they are given additional decision areas to manage to provide an insight into distribution, operations and finance; as well as the task of launching new products into emerging markets.
Develop an understanding of business through an interactive-live case study.
By interacting with real business decision and reports students develop both hard and soft skills.
Teach students how all functional areas of business work together to achieve company goals.
Research shows that students prefer to get hands-on with content rather than being “taught at”.
- Foundations of Business
- Introduction to Business
- Business Administration
- Business and Society
- Business Fundamentals
- Business Organization and Management
- Leadership for Business
- Small Business Management
- Business Concepts
- Management Principles
Hear From Others
Professor Jodi Cataline and her freshmen cohort discuss how MikesBikes improves teaching through its unique hands-on approach. Jodi describes how the simulations allow her to move beyond purely academic forms of business education. She extracts terminology and concepts from her teaching material and challenges her students to use it in the MikesBikes simulation. Drexel students are prepared and confident to enter the workforce after completing the MikesBikes simulation.
Professor Darl Kolb and Andrew Patterson from the University of Auckland share why they love using Smartsims Business Simulations in their courses. “It is truly a great foundation and a platform for students to learn and develop. It’s come to the point where I really cannot imagine teaching my subject without the simulation. Smartsims’ simulation enables me to do things with my students that I could not accomplish in any other way.”
Standard implementation has the simulation structured in two phases; Single-Player and Multi-Player. Students start with the Single-Player where they compete against a computer opponent and control moving back/forth through decision periods (which we term rollovers).
When you are ready students move onto the Multi-Player phase where they compete against other students in your course (either in teams or individually). Students meet regular scheduled decision deadlines at times determined by you.
“The service and support from Smartsims has been absolutely exceptional - and I say this as a former Customer Service VP” – Dan, Madison College
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