Operating since 1996, Smartsims’ simulations have been used by close to one million students over 20 countries. Scalable and flexible, our educational business simulations adapt to courses of any length or size. The Smartsims team are available to assist with integration, course content and structure. Setup is easy and the simulations are completely automated with your own interface for monitoring the simulation.


The Smartsims Experience gives students a genuine business experience, in the classroom and/or from home, as they manage their own virtual company individually or in teams. Business theory is brought to life as students put into practice your course content in a fun and engaging learning environment.

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    our partners

    our history

    our history

    meet our key people

    team member
    Dennis T. Gain
    President & Chief Executive Officer

    team member
    Ian McPherson
    Vice President & Chief Operating Officer

    team member
    Nick Hook
    Vice President & Chief Technology Officer

    team member
    Camille Canuto
    Senior Sales & Marketing Executive

    team member
    Jarrod Van den Heuvel
    Software Developer


    Our Locations

    boston office

    5 Willow Lane
    Bedford, MA 01730-1380, USA
    Phone: +1 781 933 2333
    Fax: +1 781 933 6266
    Contact Us

    auckland office

    Unit H, 46 Constellation Drive
    Auckland 0632, New Zealand
    Phone: +64 9 475 6272
    Fax: +64 9 475 6274
    Contact Us