Principles of Marketing Simulation
Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts. Concepts are introduced as the simulation progresses. Students initially have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. As they move forward they are given control over Sales Promotion, Product Development, and the opportunity to launch new products.
This marketing simulation provides your students with realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes which vary over the simulation. Through market reports students will develop an understating of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions.
- Introduction to Marketing
- Leading for Success Program
- Marketing Fundamentals
- Marketing Management
- Marketing Practices and Policies
- Principles of Marketing
- Sales and Marketing Management
Expose your students to the marketing mix and encourage them to learn how to reach customers.
Students will understand the customer oriented approach to marketing.
Teach students the importance of investment in market information.
Marketing Strategy Development
Allow students to develop a marketing strategy in an interactive and competitive environment.
Give students their own live business experience.
Any Course – Any Level
From High Schools to Corporates. On-Campus or Online.
Scalable & Flexible
Our simulations adapt to courses of any length or size
Partnership & Support
Integration is easy with our expert team and world-class support.
Easy Setup & Automation
We setup the simulation and then everything is automated.