Music2Go Marketing
Principles of Marketing Simulation

Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts. Concepts are introduced as the simulation progresses. Students initially have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. As they move forward they are given control over Sales Promotion, Product Development, and the opportunity to launch new products.

This marketing simulation provides your students with realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes which vary over the simulation. Through market reports students will develop an understanding of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions.

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    If you're a student, please follow this link to fill out a support form with any questions.












    Marketing Mix

    Expose your students to the marketing mix and encourage them to learn how to reach customers.

    Market-Oriented Approach

    Students will understand the customer oriented approach to marketing.

    Market Research

    Teach students the importance of investment in market information.

    Marketing Strategy Development

    Allow students to develop a marketing strategy in an interactive and competitive environment.

    Recommended For:

    • Introduction to Marketing
    • Marketing Fundamentals
    • Strategic Marketing
    • Marketing Management
    • Marketing Practices and Policies
    • Sales and Marketing Management
    • Principles of Marketing
    • Marketing Strategy

    Case Studies

    Hear From Others

    Professor Mark Young shares the benefits of using the Music2Go Marketing Simulation by Smartsims.

    “Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts. I highly recommend the Music2Go Marketing simulation for principles of marketing”.

      Thank you for expressing interest in Music2Go Marketing.
      If you're a student, please follow this link to fill out a support form with any questions.









      Professor Darl Kolb and Andrew Patterson from the University of Auckland share why they love using Smartsims Business Simulations in their courses.

      “It is truly a great foundation and a platform for students to learn and develop. It’s come to the point where I really cannot imagine teaching my subject without the simulation. Smartsims’ simulation enables me to do things with my students that I could not accomplish in any other way.”

        Thank you for expressing interest in Music2Go Marketing.
        If you're a student, please follow this link to fill out a support form with any questions.









        FAQ’s

        Smartsims Simulations adapt to courses of any length or size and have been extensively used across courses of all types (on-campus, online and mixed).

        We partner with you to assist with integration and implement the simulation to meet your needs. Contact us to discuss your course requirements.

        Standard implementation has the simulation structured in two phases; Single-Player and Multi-Player. Students start with the Single-Player where they compete against a computer opponent and control moving back/forth through decision periods (which we term rollovers).

        When you are ready students move onto the Multi-Player phase where they compete against other students in your course (either in teams or individually). Students meet regular scheduled decision deadlines at times determined by you.

        The simulation is typically implemented across the semester but can easily be compressed down to shorter periods. contact us to request an example outline.

        How you grade the simulation is completely up to you. Each simulation has key performance indicator/s which can be graded. We also have a wide-range of quizzes and assignments which can be integrated into your LMS.

        We offer support to you and your students by email and phone. Our team is available up to you and your students by email and phone, up to 16 hours each day. The Support Center is available 24/7. We can also mentor specific students/teams at your request.

        “The service and support from Smartsims has been absolutely exceptional - and I say this as a former Customer Service VP” – Dan, Madison College

        You monitor the simulation through our online Administrator feature. Through the Administrator you can track overall performance, course rankings and student activity.

        The standard approach is simply to send us your class list and Smartsims takes care of the rest. However, we can also enable automated setup through your LMS.

        Our simulations are web applications which run within any commonly used internet browser. So they can be used on Windows, Apple and Android computers and devices, including tablets and smartphones.

        We have a wide range of options available from direct payment through our website, purchasing through the bookstore, or through one of our publishing partners (Cengage, McGraw-Hill, Wiley). We can also arrange to invoice the school/college/university.

        Contact us for a quote.