Our 2018 MikesBikes World Champs is Whatever-Go from University of Auckland! Big congratulations to Wiput Tantulaphongse, Yijing Tang, Meiyicong Lin, Zhen Peng and Fengkai Han for this outstanding achievement! They have managed to achieve the second highest Shareholder Value from the past 9 MikesBikes World Champs! In second place, we have Swan from De Anza College with Makysm Chernenko and in third place, we have … Continue reading 2018 MikesBikes World Championship Competition Results
The Business Masters students taught by Professor Darl Kolb from the University of Auckland were suited and booted for their final presentations on the MikesBikes Advanced Strategic Management Simulation. “The MikesBikes simulation combines elements of strategy, marketing, operations, product design and human resource management within a complex competitive environment. Besides the business and management aspects, the … Continue reading University of Auckland Business Masters’ MikesBikes Presentations
You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently. -Steve Jobs Students from New Jersey Institute of Technology definitely did things differently which led them to succeed in the The Fourth Annual Strategic Management Showcase with … Continue reading 2018 Strategic Management Showcase at New Jersey Institute of Technology
On-Screen Warning on Unsaved Decisions Some students miss out on saving their decisions when they move onto a different screen or click away. So we have now added a new on-screen warning to notify students if a decision they have entered has been left unsaved. On-Screen Warnings on Decision Screens (MikesBikes Introduction) Forecast Sales and … Continue reading SMARTSIMS PRODUCT UPDATES: December 2018
Get to know the latest addition to the Smartsims Team, Sunil Abinandan. He shares his experiences doing the MikesBikes Advanced simulation as a student, mentor and how these successfully helped him land the job here at Smartsims!
What is the Industry Benchmark Report? The Industry Benchmark Report is a summary of all firms’ Net Marketing Contribution reports so that you can benchmark yourself against your competitors as shown in the figure below. In real life, this information would be difficult to obtain, but this report has been made available to you so … Continue reading AdSim Advertising Simulation Report Guide: Industry Benchmark Report
In Music2Go you make decisions for an entire year, but your factory has a limited ability to adjust the number of units produced to try to meet actual demand during the year. This is called Demand Responsiveness. Demand Responsiveness allows the actual number of units ordered to increase or decrease by up to 20% to … Continue reading Question of the Week: Why did I receive a different number of units from what I ordered? | Music2Go Marketing Business Simulation
Agency Selection The first key decision you need to make for each of your products is whether you will employ the services of an advertising agency to assist you with your media selection. Four Agencies Internal Plan The Internal Plan means trusting your own media selection ability and going at it alone, which often obtains … Continue reading Question of the Week: Which Agency should I choose in AdSim Advertising Simulation?
There are three ways on how you can test your decisions in MikesBikes Introduction to Business Simulation. 1. Live Forecast The figures on the Live Forecast update in real-time as you click “Apply” on any decision screen. This enables you to easily see the impact of individual decision changes on overall performance. The figures can … Continue reading How do I Test My Decisions in MikesBikes Introduction to Business Simulation?
Updated Product Development/Launch Screens (MikesBikes Introduction & Music2Go Marketing) The decision screens which enable students to modify an existing product and launching new products now feature additional information to help students make more informed decisions. Launching a new product Previously students would need to navigate to the Market Information and Market Summary Report for this … Continue reading Smartsims Product Updates: September 2018