A Student’s Perspective on AdSim Advertising Simulation

June 7, 2019Marketing Simulation, Teaching Methods, Experiential Education, Business Simulator, Experiential Learning, Business Simulation, NewsCamille Canuto

Devon Palmer (pictured above), a student of Professor Harold Lowe from Nova Scotia Community College has previously used our MikesBikes Introduction simulation in his Business course. Upon completion, he was asked by Professor Lowe to also trial both Music2Go Marketing and AdSim Advertising simulations for his work placement. The review below is written by Devon. He shares … Continue reading A Student’s Perspective on AdSim Advertising Simulation →

A Student’s Perspective on the MikesBikes Advanced Strategic Management Simulation

June 6, 2019Capstone Business Simulation, Strategic Management Simulation, Employability, Business Simulation, NewsCamille Canuto

Sharon Capps, a student from the University of Saint Mary, is using the MikesBikes Advanced Business Simulation in her Strategic Management course. Sharon shares her insight and lessons learned from the simulation. There are some real benefits from this short-term and intense competition between our teams. We do not have time to get complacent, we are … Continue reading A Student’s Perspective on the MikesBikes Advanced Strategic Management Simulation →

Question of the Week: What is the Perceptual Map in Music2Go Marketing Simulation?

May 31, 2019Marketing Simulation, Student Advice, Business Simulation, NewsCamille Canuto

Perceptual Map The Perceptual Map is a convenient way of visualizing the differences between the different market segments in terms of the different level of Style / Design and Technical Specifications that each of the market segments desire. The center of these circles represents an “ideal” product for each market segment. So demand for your … Continue reading Question of the Week: What is the Perceptual Map in Music2Go Marketing Simulation? →

Two Market Segments in AdSim Advertising Simulation

May 27, 2019NewsCamille Canuto

Your market analyst in AdSim have suggested dividing the market into two segments: Existing Digital Camera owners and New Digital Camera owners. Existing Customers This is the base segment of market demand and as stated above the simulation starts off with approximately 1.7 million Existing Customers with approximately half of them expected to purchase a … Continue reading Two Market Segments in AdSim Advertising Simulation →

MikesBikes Advanced Question of the Week: What happens if you invest in people and they leave?

May 21, 2019Business Simulation Hints Tips Cheats, Student Advice, Business Strategy, Experiential Learning, Business Simulation, NewsCamille Canuto

Good people will stay longer, are more motivated and will work harder if you provide them with an opportunity to learn, and grow. Some people will choose comfort and security, even if they’re not fully engaged with their jobs. This is both bad for them and for you. According to current research, opportunity for growth … Continue reading MikesBikes Advanced Question of the Week: What happens if you invest in people and they leave? →

Student Success Stories: Adrian Cenon from The University of Auckland

May 5, 2019Student Advice, Experiential Education, Business Simulator, Experiential Learning, Business Simulation, NewsCamille Canuto

Adrian Cenon is a Master’s student and MikesBikes Mentor from The University of Auckland. He was also recently invited by Audrea Warner, professor at the Graduate School of Management to share his experience using MikesBikes Advanced in the Managing People and Organizations course. We thought it would be a great idea for Adrian to share his experience … Continue reading Student Success Stories: Adrian Cenon from The University of Auckland →

Student Success Stories: Sajjad Arastu from The University of Auckland

April 30, 2019Student Advice, Experiential Education, Business Simulator, Experiential Learning, Business Simulation, NewsCamille Canuto

Meet Sajjad Husain Arastu, a Master’s student in International Business from The University of Auckland. He is currently sitting in first place in the Top 20 MikesBikes Advanced Hall of Fame. His $1,014.11 Shareholder Value has been unbeatable for two consecutive years now. Since then, he has been consistently trying to beat his own record. … Continue reading Student Success Stories: Sajjad Arastu from The University of Auckland →

University of Auckland Celebrates 20 Years of MikesBikes

April 14, 2019Teaching Methods, Business Simulation, NewsCamille Canuto

2019 marks the 20th Anniversary of using MikesBikes Advanced at the University of Auckland. The “MikesBikes Reunion” took place on the 25th of March to enable alumni to reconnect with their fellow team members and simulation users. MikesBikes Advanced is used at an undergraduate level in Management in Dynamic Contexts taught by Peter Smith and … Continue reading University of Auckland Celebrates 20 Years of MikesBikes →

MikesBikes Question of the Week: What does “Weighted Average” mean?

April 13, 2019Business Simulation Hints Tips Cheats, Student Advice, Business Simulator, Business Strategy, Experiential Learning, Business Simulation, NewsCamille Canuto

It is the average Price / Awareness / PR / Distribution / Quality index weighted by the volume of demand for each product. We use a weighted average to give a better indication of the overall level of value for consumers. For instance, if you have two products A and B with A priced at … Continue reading MikesBikes Question of the Week: What does “Weighted Average” mean? →

Part 2: Common Mistakes in Music2Go Marketing Simulation

April 10, 2019Marketing Simulation Hints Tips Cheats, Marketing Simulation, Student Advice, Experiential Education, Business Simulator, Business Strategy, Experiential Learning, Business Simulation, NewsCamille Canuto

Mistakes are the stepping stones to success. – John C. Maxwell What are the other common mistakes in Music2Go Marketing? In Part Two, we’ll talk about the importance of reaching the right customers and how to better allocate your Sales Promotion Mix. Here’s Part One of the article in case you missed it. Mistake #4: … Continue reading Part 2: Common Mistakes in Music2Go Marketing Simulation →