Teaching Introduction to Business at Santa Clara University

Credit: Santa Clara University, Leavey School of Business

Santa Clara University use the MikesBikes Introduction to Business Simulation to teach their freshmen course, Contemporary Business Issues. The BUSN 70 is a class designed to help students find their vocations in the world of business.

Part of the BUSN 70 curriculum is a business simulation called MikesBikes. Professor Tim Harris describes the project as “a comprehensive business simulation that is interesting, complex and challenging. It is a great way to experience many of the aspects of running a business and making critical strategic and tactical business decisions (such as price, product, marketing, capacity, etc), without the potential real life downside. It is a favorite experience for many of the students.”

BUSN 70 is an introductory business course with the emphasis on the objectives of the contemporary business firm and its relationship to the modern business environment.

“BUSN 70 really opened my eyes to the endless possibilities of a business degree from the Leavey School of Business,” said Nicole Kim, a Peer Educator for the course. “You’ll learn the foundations of anything and everything in business from preparing financial statements to fostering a company culture. The best part about BUSN 70 is that each professor has extensive, unique experiences from the business world that they actively incorporate into the classroom in engaging, hands-on, and discussion-based activities.”

Nicole Kim also reflects on her Mike’s Bikes experience saying, “Mike’s Bikes is all about utilizing your accumulated knowledge from the quarter in lifelike decision-making for a firm. Don’t be afraid to make mistakes – this simulation is all about learning through trial and error and having fun with it!”