Teaching with the Music2Go Marketing Simulation by Professor Mark Young

Professor Mark Young shares the benefits of using the Music2Go Marketing Simulation by Smartsims. He also explains how he has chosen to implement the simulation in his marketing course.

Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts. Concepts are introduced as the simulation progresses. Students initially have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. As they move forward they are given control over Sales Promotion, Product Development, and the opportunity to launch new products.

This marketing simulation provides your students with realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes which vary over the simulation. Through market reports students will develop an understating of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions.

Music2Go is recommended for:

  • Introduction to Marketing
  • Marketing Fundamentals
  • Strategic Marketing
  • Marketing Management
  • Marketing Practices and Policies
  • Sales and Marketing Management
  • Principles of Marketing
  • Marketing Strategy

Music2Go Marketing has been used at institutions such as The Wharton School, and has been integrated and bundled with marketing textbooks by Cengage Learning, McGraw-Hill and Nelson Education.

Contact us if you would like to talk about how you can use a Business Simulation in your course. Our simulations are available direct from Smartsims, via one of our publishing partners or from your campus bookstore.

Real-World Experience for Tomorrow’s Professionals!