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Wharton Joins Smartsims

We are pleased to welcome The Wharton School of the University of Pennsylvania and Professor William Madway into the Smartsims family.

Professor Madway teaches the Introduction to Marketing Course (MKTG 101) at Wharton. Professor Madway first experienced our Simulations at Villanova University in 2009, while teaching Business Dynamics using our MikesBikes-Intro Business Simulation.

After the success at Villanova, Professor Madway introduced our Music2Go Marketing Simulation to Wharton. As the MKTG 101 course is condensed over Summer, Music2Go was used over a five day period with decisions being processed daily. Team ‘The Sonic Hedgehogs’ emerged victorious with a Cumulative Net Marketing Contribution of $170,546,758.

“I appreciate how proactive and supportive you and everyone else at Smartsims are. As a teacher, it’s good to know your organization has my back! It’s like you all are part of the teaching staff!” – William Madway

The Wharton School is consistently ranked as one of the top business schools in the world.

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