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  4. Corporate Branding in MikesBikes Introduction

Corporate Branding in MikesBikes Introduction

The Corporate Branding decision is available from Year 2 of the simulation:

The Corporate Branding screen controls the amount spent on promoting your company’s brand:

Branding makes customers aware of your company, and therefore, more receptive to your product advertising.

Expenditure in corporate branding will improve your brand awareness over time, as well as increase your individual product awareness. This is especially cost effective when your firm has multiple products.

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