What is Promotion Mix?
The promotion mix is the combination of marketing activities which create, maintain and increase the demand for its brand and products.
In MikesBikes Advanced the main promotional activities available to you are:
- Product Advertising
- Brand Ambassadors
- Event Sponsorships
- Social Responsibility Promotions
The effectiveness of these activities is determined by your current decisions, as well as a percentage carryover effect from the previous period.