Marketing

Retail Price is one of the four main factors that go into determining a good Marketing Mix for your product and...

In MikesBikes Advanced you will be required to formulate a Sales Forecast for your products, as well as a required...

For each of your products you will be required to set an Advertising Budget and allocate this across up to...

The Distribution screen enables you to set a Retail Margin and provide Extra Support for each of the three distribution...

In a competitive market consumers will begin to demand improved product design and features. In MikesBikes Advanced you can choose...

Launching new products to market is essential for your company to succeed. Your initial product is in the Mountain Bike...

What are Lost Sales? Lost Sales occur when production was insufficient to meet actual customer demand. The Product Summary report...

Gross Margin (gross profit) is how much your firm earned this year by makingbikes and selling them.   Your firm...

Your Retail Price is the dollar price you direct distributors to sell your products to customers. Retail Price is usually a...

What is Promotion Mix? The promotion mix is the combination of marketing activities which create, maintain and increase the demand...