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  3. Year 1
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Year 1

How to Make Your Decisions for Year 1 of the MikesBikes Simulation
  • How to Set Retail Price in MikesBikes Introduction

    Retail Price is the dollar price retailers sell your products to customers. The distributor receives a percentage of the Retail...
  • Forecasting Sales in MikesBikes Introduction

    In MikesBikes Introduction you will be required to formulate a Sales Forecast for your products, as well as a required...
  • Product Advertising in MikesBikes Introduction

    For each of your products in MikesBikes Introduction you will need to allocate an advertising budget across up to five...
  • Getting the Promotion Mix Right in MikesBikes Introduction

    Promotion makes up one of the four P’s in the marketing mix; alongside Product, Price, and Place (Distribution). Your promotional...
  • How do I Calculate Gross Margin

    Gross Margin (gross profit) is how much your firm earned this year by makingbikes and selling them.   Your firm...
  • Pricing Strategies in MikesBikes

    Your Retail Price is the dollar price you direct distributors to sell your products to customers. Retail Price is usually a...
  • Marketing Mix: The 4 P’s

    Marketing strategy involves four interrelated decisions known as the Marketing Mix or the Four P’s: 1. The Product The physical...
  • Why is my Demand Forecast Accuracy Zero?

    This means that your Sales Forecast was too far from Actual Demand to return a positive value figure. For example:...
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Support Topics

  • Common Questions
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Knowledge Base Categories

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  • Year 1
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  • Product Development
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  • Operations
  • Music2Go Marketing
  • MikesBikes Introduction
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  • Glossary of Key Terms in MikesBikes Introduction
  • Glossary of Key Terms in MikesBikes Advanced
  • Glossary of Key Terms in MikesBikes Accounting
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