1. Home
  2. MikesBikes Introduction
  3. Year 1
  4. How to Set Retail Price in MikesBikes Introduction

How to Set Retail Price in MikesBikes Introduction

Retail Price is the dollar price retailers sell your products to customers. The distributor receives a percentage of the Retail Price, known as the Retail Margin, leaving you the Wholesale Price.

Wholesale Price = Retail Price – Retail Margin

Setting a strategic Retail Price is a priority decision which must consider:

  1. Price sensitivity in the target market (see the Market Research report); and
  2. Price of your competitor’s products (see the Market Summary report).

Video: How to Price a Product

Was this article helpful?

Related Articles