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How to Set Retail Price in MikesBikes Introduction

Retail Price is the dollar price retailers sell your products to customers. The distributor receives a percentage of the Retail Price, known as the Retail Margin, leaving you the Wholesale Price.

Wholesale Price = Retail Price – Retail Margin

Setting a strategic Retail Price is a priority decision which must consider:

  1. Price sensitivity in the target market (see the Market Research report); and
  2. Price of your competitor’s products (see the Market Summary report).

Video: How to Price a Product

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