What is AdSim Advertising & How Does it Work?
AdSim Advertising gives you the opportunity to manage the Advertising and Sales Promotion Campaign for your own Smartphone Manufacturing Company....
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Year 1 Decisions
Making Decisions for Year One
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Year 1 Decisions in AdSim Advertising Simulation
You start the simulation responsible for the Brand Positioning Strategy and Advertising Plan for your company’s range of Smartphones. After... -
Advertising Decisions in Year 1 of AdSim Advertising Simulation
In Year 1 of the AdSim Advertising Simulation you will need to develop an Advertising Plan. This will involve you... -
Performance Targets in AdSim Advertising
Each year in the AdSim Advertising Simulation you will be given Four Performance Targets to meet. These targets are: Sales... -
What is Total Marketing Contribution (TMC) in AdSim?
Total Marketing Contribution (TMC) is the overall company performance indicator in the AdSim Advertising Simulation. Marketing contribution is an annual... -
Annual Budget in AdSim Advertising Simulation
Each year you have a fixed budget to spend. You should ensure that you spend all of your budget each... -
Purchasing Reports in AdSim Advertising
In AdSim Advertising, you have the option to purchase additional reports on the right-hand side of most decision screens: The...