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What is Net Marketing Contribution in AdSim?

The key performance indicator in the AdSim Advertising simulation is Cumulative Net Marketing Contribution (CNMC).

Positive Net Marketing Contribution occurs when Sales Revenue is greater than Marketing Expenditure.

CNMC = Sales Revenue – Cost of Goods Sold (COGS) – Marketing Expenditure

To maximize your company’s CNMC, you need to increase your Sales Revenue per dollar of Marketing Expenditure.

How you achieve that is the challenge of AdSim!

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