Total Marketing Contribution (TMC) is the key performance indicator in the AdSim Advertising Simulation.
Marketing contribution is an annual measure of how profitable your company was as a result of your marketing strategy for the previous year.
Marketing Contribution = Wholesale Sales Revenue – (Cost of Goods Sold + Marketing Expenses)
Your Total Marketing Contribution (TMC) is then just the sum of your annual marketing contribution figures over the length of the simulation.
Your company’s Marketing Contribution and TMC will be displayed via the pop-up notifications on log in, and on your company’s Home page. You can compare these key figures with your competitors in the industry through the Industry Benchmark report. You can also see your TMC rank across the course through the Course Scoreboard on the Home page (if this has been enabled by your course instructor).
To increase your Marketing Contribution you should aim to achieve your Secondary Performance Targets each year.