The key performance indicator in the AdSim Advertising simulation is Cumulative Net Marketing Contribution (CNMC).
Positive Net Marketing Contribution occurs when Sales Revenue is greater than Marketing Expenditure.
CNMC = Sales Revenue – Cost of Goods Sold (COGS) – Marketing Expenditure
To maximize your company’s CNMC, you need to increase your Sales Revenue per dollar of Marketing Expenditure.
How you achieve that is the challenge of AdSim!