Each year in the AdSim Advertising Simulation you will be given four Secondary Performance Targets to meet. These targets are:
- Sales (Units)
- Audience Coverage
- Unaided Brand Awareness
- Top of Mind Awareness
To view your targets, go to the Performance Targets report, available under Key Reports on your company’s Home page.
After a rollover, your actual results will be displayed and compared against these targets.
Achieving these Performance Targets will ensure your Marketing Contribution increases each year.