You start the simulation responsible for the Brand Positioning Strategy and Advertising Plan for your company’s range of Smartphones.
After you have logged in and entered a name for your company, your decisions for year one are:
- Choose four Brand Positioning messages to guide your Advertising
campaign; and - Set your Advertising budget and then allocate this across the five Media
Channels.
These decision screens are available through either the top navigation main menu or
through your company’s Home page:
