AdSim Advertising gives you the opportunity to manage the Advertising and Sales Promotion Campaign for your company’s range of Smartphones.
Over the course of the simulation you will be given additional decisions to build a detailed Integrated Marketing Communications (IMC) Campaign.
- Year 1 Decisions: Brand Positioning and Product Advertising
- Year 2 New Decision: Advertising Media Mix
- Year 3 New Decision: Customer Relationship Management
- Year 5 New Decision: Marketing Communications
The primary goal of your company is to build your company to the dominant player in the Smartphone industry and your maximize Marketing Contribution. Positive Marketing Contribution occurs when Sales Revenue is greater than Marketing Expenditure.
How to get started
When the simulation begins, you will be sent your login details by either your instructor or by Smartsims.
- Log into the Smartsims website with the login details you have been given.
- You may need to register for your simulation.
- Launch your company by clicking on the blue launch button.
Rollover is the term used to describe moving from one year (decision period) to the next. A Rollover will process your currently entered decisions in the simulation for the year ahead.
Single-Player & Multi-Player
AdSim has two phases of the simulation. It is important that you know the difference between these phases, and that you are entering your decisions in the correct World.
Single-Player Phase: In the Single-Player you will compete against one or four (depending on your course) computer-controlled competitors. In the Single-Player you are able to roll forward into the next decision period/year or roll back as you wish in order to test and change your decisions.
Multi-Player Phase: In the Multi-Player you will compete either individually or in teams against other student-run companies in your class, or computer-controlled competitors (depending on your course). Moving from one year (decision period) to the next is done by automatic rollover on pre-set dates scheduled by your instructor.