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  3. Year 1
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Year 1

How to Make Your Decisions for Year 1 of the Music2Go Marketing Simulation
  • Annual Budget in Music2Go Marketing

    In the Music2Go Marketing Simulation you are given a fixed budget every year to implement your Sales and Marketing campaign....
  • Forecasting Sales in Music2Go Marketing

    Making accurate Sales Forecasts in the Music2Go Marketing Simulation is crucial in ensuring that you are producing enough of your...
  • How to Price Products in Music2Go Marketing

    What is Retail Price Retail Price is one of the four main factors that go into determining a good Marketing Mix...
  • The Market Segments in Music2Go

    This headphones industry is categorized into three market segments; MusicHeadphones, Gaming Headphones and Fitness Headphones. Music Headphones Music Headphones are...
  • Your Customers in Music2Go Marketing

    Customers weigh up several factors before making their purchase. Market research of this industry indicates there are five drivers of...
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