This headphones industry is categorized into three market segments; Music
Headphones, Gaming Headphones and Fitness Headphones.
Music Headphones are the most common consumer headphones on the market. This style of headphones tends to be larger in size, sit on/over the ears, and can be wired or wireless.
The recommended price range for Music Headphones is $85 to $105. Customers tend to look for a product with reasonable specifications, with a well-known brand and is readily available from stores. However, customers are not tied to a particular brand. They are willing to purchase the cheapest product that meets their needs.
Gaming Headphones are a specialist product for amateur and professional gamers with an integrated microphone. Customers in this market are looking for a feature packed product, which is comfortable for hours of use and has virtual surround sound and long battery-life for that marathon gaming session.
The recommended price range for this market is to pay between $115 to $140, with most happy at the higher end of this range for a product which gives them an edge.
Customers in this segment need a pair of headphones to support their active lifestyle. Be it motivational music to push them further at the gym or on a run, or simply listen to their favorite podcast on that long walk. Fitness Headphones need to be water resistant, shockproof and lightweight.
This is potentially a large market but with a smaller price range; $50 to $65.