Gross Margin
Gross Margin (gross profit), is the amount your company earned this year from the sale of its bikes minus manufacturing...
- Home
- MikesBikes Introduction
- Glossary of Key Terms in MikesBikes Introduction
Glossary of Key Terms in MikesBikes Introduction
Dictionary definitions of key terms used in the MikesBikes Introduction to Business Simulation
-
-
Overdraft
An overdraft is a short-term loan from the bank which allows your firm to borrow extra money to cover costs... -
SCU (Standard Capacity Units)
The factory capacity required to produce the target volumes of products can be determined using standard capacity units (SCU). This... -
Lost Sales
Lost Sales tells you how many more units each product would have sold if your firm had manufactured enough to... -
Shareholder Value (SHV)
Shareholder Value (SHV) is a measure of the current Share Price (which is the market value of one share in... -
Earnings Per Share (EPS)
Earnings per share (EPS) is the portion of a company’s profit allocated to each share of common stock. Earnings per... -
Advertising
Advertising and Brand Advertising are important factors in generating demand for most products. The aim of Advertising is to raise... -
Brand Advertising
Brand Advertising (branding) is investing in the Public Awareness of your company. Maintaining a constant level of Branding Expenditure will improve... -
Debt to Equity Ratio
The Debt to Equity Ratio (D/E ratio) measures the amount of debt (outstanding loans, overdraft, and taxes) your firm has... -
Shares
A Share is a small unit of ownership in a company. Shares are owned by Shareholders and the value of a...