Brand Advertising

Brand Advertising (branding) is investing in the Public Awareness of your company. Maintaining a constant level of Branding Expenditure will improve your Brand Awareness over time, and also increase your individual Product Awareness. This is especially cost-effective when your firm has multiple products in the market.

About half of your Brand Awareness will carry over from the previous period.

Brand Advertising does not contribute to the effect of product Public Relations (PR).

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