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What is MikesBikes Advanced & How Does it Work?

MikesBikes Advanced is our Strategic Management Simulation.

MikesBikes gives you the opportunity to run your own bicycle manufacturing company while competing against other students in your course. You will form the management team of your own Bicycle Manufacturing Company; making all the key functional decisions involving:

  • Product Marketing
  • Firm Marketing
  • Operations Management
  • Design and Development
  • Finance

The primary goal of your company is to enrich its shareholders (owners) by providing a return on their investment in your company. This is measured by the amount of Shareholder Value (SHV) you can create in comparison to your competitors

How to get started

When the simulation begins, you will be sent your login details by either your instructor or by Smartsims.

  1. Log into the Smartsims website with the login details emailed to you.
  2. You may need to register for your simulation.
  3. Launch your company by click on the blue launch button.


Rollover is the term used to describe moving from one year (decision period) to the next. A Rollover will process your currently entered decisions in the simulation for the year ahead.

Single-Player & Multi-Player

MikesBikes Advanced has two phases of the simulation. It is important that you know the difference between these phases, and that you are entering your decisions in the correct World.


Some courses will not use the simulation as described below, please check your Course Outline for more information

Single-Player Phase: In the Single-Player you will compete against a single computer-controlled competitor. In the Single-Player you are able to roll forward into the next decision period/year or roll back as you wish in order to test and change your decisions.

Multi-Player Phase: In the Multi-Player you will compete either individually or in teams against other student-run companies in your class. Moving from one year (decision period) to the next is done by automatic rollover on pre-set dates scheduled by your instructor. Before each of these scheduled times, you or your team needs to have all decisions for the upcoming year entered for your company.

Player’s Manual

Video Tutorials

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